Examining the auto registration experiences of three tradeshows is a new study from Convention Data Services (CDS), a source for registration, event marketing and lead management services.
Offering its solution, CDS implemented an auto registration campaign for all three shows, leveraging data from previous events and speeding up the registration process for returning attendees and buyers. Benefits of the campaign included reducing multiple steps of the registration process down to two and all contact and demographic information for returning attendees being pre-loaded into a database.
Additionally, GLM, producer of NY Now, and Diversified Communications, producer of Pacific Marine Expo and Seafood Food Expo North America, discussed the positive results of their campaigns.
To find out more about the study, visit http://www.cdsreg.com/pdf/CaseStudy_Auto-Registration.pdf.