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CDS study details registration campaigns for show producers

Examining the auto registration experiences of three tradeshows is a new study from Convention Data Services (CDS), a source for registration, event marketing and lead management services.

ECN 042014_Convention Data Services logo (340x100)In the report, “CDS Auto Registration: The Key to Increasing Event Attendance — Leveraging Data to Provide an Easier Registration Process,” the producers of NY Now, Pacific Marine Expo and Seafood Food Expo North America sought to gain higher event attendance and commitments from key buyers.

Offering its solution, CDS implemented an auto registration campaign for all three shows, leveraging data from previous events and speeding up the registration process for returning attendees and buyers. Benefits of the campaign included reducing multiple steps of the registration process down to two and all contact and demographic information for returning attendees being pre-loaded into a database.

Additionally, GLM, producer of NY Now, and Diversified Communications, producer of Pacific Marine Expo and Seafood Food Expo North America, discussed the positive results of their campaigns.

To find out more about the study, visit http://www.cdsreg.com/pdf/CaseStudy_Auto-Registration.pdf.

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