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CEIR, the Center for Exhibition Industry Research, announced recently that Vovici, a leading provider of enterprise feedback management solutions, has been selected as the software platform for both internal and member-requested research.


“The board of directors had a vision to not only achieve cost and time efficiencies by insourcing research initiatives, but to develop new revenue streams for the organization,” said Cathy Breden, CAE, CMP, executive director at CEIR. “By creating this new department, we will continue to deliver research reports on trends, best practices and market insights as they relate to the exhibition industry, as well as offer customized research.”

Since 1978 when CEIR was created, it has outsourced all research. The first step to successfully insource this critical business unit was to hire Nancy Drapeau, PRC, as research director. In addition to executing industry studies, Drapeau will now manage custom market research services, which allow companies and organizations the opportunity to leverage a deep level of industry knowledge and expertise to help them achieve their specific business objectives.

“We selected Vovici because of its tenure and leadership position in the market research industry,” said Breden. “The platform is so powerful, yet easy to use, which will help us better serve our members as well as our own needs.”

Whether an organization is looking to assure their marketing mix is in alignment with their existing and prospective customer media habits, or needs to determine how to retain and grow their customer base, evaluate one’s competitive positioning in the market place, or address other urgent business concerns requiring market research, CEIR can help.

“CEIR has recognized the business benefits of insourcing market research, just as many other global leaders in a myriad of industries,” said Dave Capuano, vice president of marketing for Vovici. “The board of directors could easily calculate the cost efficiencies and advantages of having a market research professional on staff that can conduct massive projects through Vovici, including surveys, campaign management and powerful reporting.”

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