(Photos by Debbie Hall and courtesy of Consumer Technology Association (CTA)®)
By Debbie Hall, Exhibit City News
CES® 2025, one of the most influential tech events in the world, covered spaces at the Las Vegas Convention Center, Venetian Convention and Expo Center, Mandalay Bay Convention Center, along with 12 other locations. CES showcased the latest innovations and technology trends with innovative booths and exhibits.
One of the biggest trends was the utilization of enclosed exhibit booths, including some of the biggest exhibitors, LG, Canon, Samsung, and Sony. Other exhibitors took advantage of additional outdoor space to exhibit in enclosed tents and temporary spaces.
The first-ever CES Creator Space, presented by Sony, gathered storytellers for networking, content creation and relaxation between visits to exhibitors. Sessions led by industry experts helped creators enhance their skills, featuring discussions on storytelling, content monetization, brand partnerships, rights and ownership, among other topics.
Workstations and recording pods were equipped with the tools to generate and share content across all platforms. Networking opportunities allowed attendees to connect with leading brands, startups, and fellow creators, fostering ideas, partnerships, and future collaborations.
Additionally, there were break spaces designed for comfort, where attendees could take a quick breather, charge their devices and reenergize for the events ahead. Sessions led by industry experts helped creators elevate their craft, featuring discussions on storytelling, content monetization, brand partnerships, rights and ownership. Workstations and recording pods were equipped with the tools to generate and share content across all platforms. Networking opportunities were available to connect with leading brands, startups, and fellow creators to spark ideas, forge partnerships and inspire future collaborations. Comfortable areas were available to take a quick breather, charge up tech and reenergize for the events ahead.
Attendees experienced the LG World Premiere of Life’s Good 24/7 Affectionate Intelligence exhibit booth at Mandalay Bay. The rebranding of AI as “affectionate intelligence” offers a different connotation than the portrayal of robots and AI in the media and entertainment industry. LG has partnered with Microsoft to demonstrate the transformation of work, transportation, and recreation using AI. The entrance opened with 728 kinetically moving LED blocks, and a chandelier suspended from the ceiling was made with 28 transparent, super slim Oled TVs that gleamed with 232 million pixels.
Samsung Electronics also unveiled its new “AI for All” vision at CES® 2025, with the focus of branding AI an “Everyday, Everywhere” experience. Its enclosed exhibit suites demonstrated connected home technology, introducing Home AI, a suite of user-focused AI solutions providing personalized services for living spaces.
Sustainable housing by Hous.Me showcased its line of aeronautical engineering manufactured homes as a neighborhood. The home features a full kitchen with appliances, a queen-size bed incorporated into one of the walls (like the mid-century Murphy bed), and a full bathroom.
One example of a cleverly designed booth was for XReal One by Matt Wolf of Condit Exhibits (Golden, Colorado), showcasing its line of AR Glasses.
XReal One by Matt Wolf of Condit Exhibits (Golden, Colorado), showcasing its line of AR Glasses.
TCL’s nearly two-story-tall exhibit, built by the Taylor group, attracted attendees with its welcome robot, which was an Instagrammable photo op with a chance to win a prize.
3M introduced “uncomplicated” as its defining experience as attendees entered an oversized archway with its massive logo surrounded by towering LED wall displays. 3M focused on four key areas: consumer, mobility, climate tech, and data centers.
Siemens presented an impressive digital showcase highlighting how industrial artificial intelligence (AI), digital twins, and the industrial metaverse contribute to sustainable agriculture, clean water, renewable textiles, and smart cities. The bold entrance was vibrant and colorful, and on the inside, the contrast between the dark walls and colorful media created a captivating visual experience. Attendees eagerly lined up to receive a customized jersey or accessory earned by visiting different zones on a map using their mobile devices. The build was by Freeman®.
Remember to vote for your favorite CES booth at exhibitcitynews.com/boss-awards.
