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Meeting Professionals International, Chicago Area Chapter (MPI-CAC) and HeresChicago.com have announced the creation of a strategic partnership that supports both organizations’ growth goals. With today’s challenging business environment serving as motivation, the leaders of MPI-CAC turned to their membership base in search of prospective win-win partnerships.

HeresChicago.com’s CEO, Jim Grillo, was among the first to recognize the opportunity to forge a mutually beneficial arrangement with his professional association. As the former president of MPI-CAC, an accomplished entrepreneur, and a Certified Meeting Professional (CMP), Grillo urged MPI-CAC leadership to “think outside the box” in the creation of a partnership designed to optimize respective resources and exposure.

The two-year partnership relies on the exchange of such strategic marketing activities as email campaigns, events and social media, thereby significantly expanding outreach and growth opportunities for both organizations.

“MPI-CAC is thrilled to partner with such an innovator in the meetings industry,” said Char Shada, MPI-CAC’s president. “We look forward to working closely with HeresChicago.com toward mutual success. We’re hopeful that this partnership will become a long-term relationship that can serve as a positive model for other associations.”

Grillo shared his enthusiasm for the partnership.

“As a long-time member and past president of MPI-CAC, this partnership means a lot to me personally,” he said. “As an entrepreneur, this is a real opportunity to increase exposure while supporting my professional association.”

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