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IBTM Africa, a table-top event for the continent’s Meetings & Events industry bringing together buyers and suppliers of incentives, meetings and business travel, counts down to first event.

Features of the event will include the IBTM Africa Forum, which opens the event with theme speaker Alex Granger. Following the presentation will be a live panel debate on the future meetings industry growth in Africa.

Completely dedicated to inbound business, this event is unrivalled for African and Indian Ocean suppliers to meet with international Hosted Buyers.

“The event is perfect for the current Meeting trends where attendees are looking for an experience, a sense of place, being in nature and IBTM Africa is the platform to facilitate this,” said Bettina Wiethoff, manager of global accounts, Helms Briscoe Middle East.

IBTM Africa will give International Hosted Buyers the opportunity to meet with African and Indian Ocean suppliers including hotels and venues, national/state tourism organizations and convention bureaus, travel management companies, destination management companies, event management companies, professional conference organizers, airlines, technology, business travel and mice related suppliers.

“This is a great opportunity to explore the ‘jewels’ of a destination,” said Shinu Pillai, project manager, Reed Travel Exhibitions, IBTM Africa.

This year’s post event tour for Hosted Buyers is set to take place from May 1-3. Green Route Africa, partner of the show, will take participants on a three-day excursion to explore the “Big Five” in Cape Town.

“We are extremely excited about the launch of IBTM Africa within our IBTM Global Events Portfolio,” Pillai added. “Africa is emerging rapidly as a destination of choice when it comes to hosting meetings and incentives, with many global associations looking to include Africa in their rotation patterns. We are welcoming Hosted Buyer registration and currently qualifying applications from around the globe.”

Participants will be given the chance to take advantage of exclusive benefits benefits including a personal diary of approximately 36 business appointments with African & Indian Ocean MICE exhibitors, complimentary 5-star accommodation and transfers, a substantial contribution towards international flights to Cape Town and access to a number of exclusive networking events.

For more information, visit www.ibtmevents.com/ibtmafrica.


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