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Classic Exhibits Inc., a designer and manufacturer of portable, modular and custom-hybrid exhibit solutions, teamed up with Exhibit Marketers Café to provide education for thousands of exhibitors throughout the U.S. this year.

Through this new sponsorship, Classic Exhibits will help open the door to opportunities for both in-person and online education, including webinars, which will be offered free to interested exhibitors through the Exhibit Marketers Café online community.

“Successful exhibitors understand that tradeshow marketing is a specialized form of marketing,” said Mel White, vice president of marketing and business development, Classic Exhibits. “Too often, [exhibitors] learn by trial and error in this business when learning from an expert would save thousands of dollars in expenses, countless hours in time and hundreds (if not millions) of dollars in lost sales.”

The company is working closely with the Exhibit Marketers Café founder and trainer Marlys Arnold, who is also an educator and author. Last year, Arnold published ‘The Exhibitor Education Manifesto,’ a report that sparked intense discussion throughout the tradeshow world about exactly what education includes and why it matters.

“Because of this sponsorship, education can be brought to an even wider audience,” she said. “I’m delighted to be aligned with Classic Exhibits because they’re an innovator and thought leader in the tradeshow industry. Together, we can make a powerful impact on the success of shows across the country.”

For more information on education opportunities available or to request free access to an upcoming “Countdown to Trade Show Success” webinar, visit www.exhibitmarketerscafe.com/successwebinar.

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