submitted by Joe Aquila, ColorCraft
ColorCraft, an Orlando-based leader in custom trade show exhibit design and fabrication, has announced the hiring of Luis Andrade as Senior Sales Executive. In this role, Luis will focus on expanding ColorCraft’s client base and driving new opportunities with organizations seeking large-scale exhibit programs and turnkey trade show solutions.
Luis brings over 20 years of experience in sales leadership including over ten years at Freeman, an international event and experiential marketing company, where he partnered with Fortune 500 brands and high-growth organizations to deliver creative, measurable results on the show floor. At ColorCraft, he will be responsible for developing strategic partnerships and helping clients navigate the full spectrum of services, from custom design and fabrication to logistics and on-site program management.
“Luis’s track record in building relationships and delivering results for clients makes him an excellent addition to our sales team,” said Davis Hughes, ColorCraft VP of Sales. “As we continue to grow and expand our reach, his expertise will play a key role in connecting with brands that need a trusted partner for their exhibit programs.”
“I’m excited to join ColorCraft at such a dynamic stage in its growth,” said Luis Andrade. “The company’s design and fabrication capabilities create endless possibilities, and I look forward to partnering with clients to help them create experiences that stand out on the show floor.”
ColorCraft continues to strengthen its leadership team and invest in people as part of its long-term strategy to support enterprise-level clients across industries including healthcare, technology, consumer goods, and construction.
About ColorCraft
ColorCraft is a full-service exhibit agency with over 25 years of experience in the trade show and experiential marketing industries. With facilities in Orlando and Las Vegas, the company provides strategic design, in-house fabrication, custom rental exhibits, and program management for clients nationwide. ColorCraft’s portfolio includes work for Fortune 500 companies and industry leaders across healthcare, technology, construction, beauty, and consumer products.
