Colson Caster, a manufacturer of standard and custom application caster and wheel products, launched the first wave of a new marketing campaign: Made in the USA.
Colson has manufactured many of its most popular caster products in the U.S. for more than 125 years. The campaign is a new initiative to proudly display the company’s commitment to U.S. manufacturing.
“Colson’s most popular products – 4 Series caster forks, Trans-forma wheels, Performa wheels and more – are manufactured in Colson’s [Arkansas] facilities,” said Kevin Osborn, operations manager, Colson. “Our employees work hard every day to make great products that are quality and price competitive. Colson remains committed to keeping as much manufacturing local as possible, which helps us guard quality and provide flexible and rapid reaction to all levels of order volume for our most popular products.”
As part of the Made in the USA initiative, Colson created several elements of support. A special website landing page provides direct access to literature and specifications on Colson’s U.S.-made products. In addition, the Web page incorporates a form where users can request additional information about specific products. Literature and email marketing will also support the initiative to kick start conversations with customers and prospects on the many advantages of products made in the U.S.
“We are proud of our U.S. manufacturing capabilities and welcome future opportunities to expand manufacturing as the global market continues to change,” said Osborn. “The Made in the USA initiative will help us spread the word about the products manufactured in the USA and the benefits of doing so.”
Colson brands manufacture a variety of industrial caster products in two Northeast Arkansas facilities. The Jonesboro, Ark., location manufactures industrial casters from coiled steel, in an extensive process that includes stamping, robotic welding, plating, assembly, quality assurance and extensive testing. The Colson wheel plant in Monette, Ark., specializes in injection molding of various proprietary and standard plastic and rubber materials, which require in-house CNC machining, assembly, quality control and testing to meet customer demands.
