Healthcare Convention and Exhibitors Association (HCEA), dedicated to healthcare-related conventions and meetings, hosted its annual Healthcare Marketing Summit at the Hyatt Regency in Boston Jan. 21-22.
In addition to the one-day marketing summit, a half-day certificate program was offered in conjunction with Meeting Professionals International (MPI) and St. Louis University (SLU). The certificate program is targeted toward those who are involved in planning and reporting transparency and spend as well as for those suppliers who provide services and products to the health care industry. HMCC gives professionals a deeper knowledge of health care compliance regulations and laws surrounding health care meetings.
HCEA members who received the HMCC certificate are Rhiannon Andersen, Steelhead Productions; Sheree Budrecki, Bristol-Myers Squibb; Brent Depperschmidt, Capstone Equity Group; Jennifer Green, Bristol-Myers Squibb; Dawn Marie Raczka, BlueHive Strategic Environments; Lance Randall, Steelhead Productions; Lillian Schaff, AbbVie Inc; Don Schmid, Hospira Corp.; Cristine Watrous, Pfizer.
In addition to the HMCC course, HCEA 2015 Summit offered a health care professionals panel and interactive sessions on various topics, including bringing a drug to market, compassionate patient care, the latest on the Open Payments Program (Physician Payments Sunshine Act) as well as the HCEA State of the Industry Report.
HCEA would like to thank its 2015 Summit sponsors: GES, Freeman, EWI Worldwide, Impact Unlimited, Philadelphia CVB and Pennsylvania Convention Center, Access, Blue Hive, EventPilot, Matrex Exhibits, and PSAV.