by Alexis Cooper & Lisa Sinicki
More than 60 exhibit and event industry professionals converged on beMatrixUSA headquarters in Norcross, Georgia, last November to learn how to get the most out of the beMatrix 360° framing system and its LEDskin product line. Over two days, project managers, designers, detailers, estimators and engineers learned how to maximize their rental inventory ROI, utilize beMatrix innovations including the newly launched beCAD online design software for 24-hour quoting and design, and apply best practices for building exceptional structures utilizing the beMatrix system.
“I learned so much about the company and its integrations. It was far more educational than I expected,” says Josh Bevans, CEO of Design 2 Print, adding, “And we had a ton of fun.” Bevans has sent many of his team members to beMatrix Academy over the past several years.
Robert Laarhoven, president of beMatrixUSA, opened the event with a warm welcome and a nostalgic historical account of how beMatrix became the leader in the exhibit-building industry. Then, attendees participated in hands-on system training and one-on-one sessions with beMatrix CAD experts.
Throughout the event, guests networked with other industry leaders—including at the evening Casino Night event held at StillFire Brewing.
At the conclusion of the Academy, every attendee received a certificate of completion and joined the growing tribe of beMatrix fanatics—affectionately known as the “beManiacs.”
“Our objective is to collaborate with our customers and stay laser-focused on making exhibit and event building easier,” says Tara Ericson, VP of sales and marketing for beMatrix. “We are grateful for the engaged participation of our customers and are fully committed to providing ongoing system education and innovation.”
This story originally appeared in the January/February issue of Exhibit City News, p. 56. For original layout, visit https://issuu.com/exhibitcitynews/docs/exhibitcitynews_janfeb_2020