Birttani Display Keeps It Local with Innovative Exhibit Solutions
by F. Andrew Taylor & H.K. Wilson
In 2012, Birttani Display opened its doors with a vision of being a new kind of supplier to the tradeshow and exhibits industry. It set out to form relationships with its customers one at a time and build trust through transparency, while standing firmly behind each of its products. Birttani Display has succeeded in its mission by supplying exhibitors with superior products, greater service and better value than the marketplace has ever offered before. Drawing upon its parent company’s more than 20 years’ experience as an industry manufacturer and distributor, Birttani Display has made its mark as a leader in the distribution of banner stands for indoor and outdoor use; pop-ups; backdrops; light boxes; visual merchandising concepts; tension fabric displays; flags; tents; dye-sublimation printing; and more.
In its early years, Birttani Display performed industry research to discover what its customers needed. It already had a portfolio of quality products, but it aimed to offer the same impeccable craftsmanship at more competitive pricing. The company began by supplying common portable display hardware at the wholesale level while simultaneously developing innovative new products from its first distribution center in South El Monte, Calif. It succeeded, and as demand for its products increased, so did the need for a larger facility. In response, Birttani Display opened its new headquarters in Azusa, Calif., with increased inventory and staff. In the summer of 2017, the company opened an additional facility in Sayreville, N.J., offering the same services as its headquarters in Calif. Birttani Display continues to expand its warehouse space on both coasts.
Birttani Display differentiates itself from other suppliers by sourcing most of its production from a single factory—one that also has a family connection. Along with the display hardware, dye sublimation printing is processed through the same factory, further setting the company apart from its competition. Both the U.S. supply and distribution outlet and the China-based factory are owned by members of the same family, providing strong ties and accountability.
The result, according to Kevin Chen, Birttani Display CEO, is consistency of products and service. “It can be an adventure when connecting the dots on the competition’s suppliers, but not in this case. Quality is controlled, the client receives the same product every time and special requests can be accommodated that doesn’t end with what is available in stock.”
Birttani Display’s direct supply chain also ensures reliable delivery of goods. “Our capabilities include same-day shipping for our products and 24-hour printing turnaround timeframes, accommodating our clients’ strict deadlines,” says Candice Lucio, sales manager for Birttani Display.
Birttani Display has built its reputation and brand by introducing new products to the industry and following up with patents. It began with the Signtific retractable banner stand, and continued with the Le Plus model retractable, followed by the Roti and Cube banner stands. This strategy has resulted in year-over-year growth for the company.
“We have created a variety of specialty products,” Lucio explains. “Not only have we invested in research and design to create our own patented products that we have all the rights to, we also have patents pending for the future.”
In order to introduce its innovations to the marketplace, Birttani Display has itself become an exhibitor, presenting at tradeshows like ExhibitorLive, ISA Sign Expo, SGIA (now Printing United) and other key networking events.
The latest development in Birttani Display’s patented products is its portable light box system known as Lucid, which won “Product of the Year” in the Display Exhibit Hardware category at SGIA 2019.
While Birttani Display’s website offers clients the convenience of online shopping, Lucio emphasizes that providing the finest service, guidance and products in the industry means delivering personal service. “Although our website is an option, you don’t have to go through it,” she says. “We really like to establish a connection with our customers through person-to-person interaction. We try to give everyone the same high-quality service, whether it is for one item or for thousands of items.”
Birttani Display is a trusted manufacturer and wholesale/trade-only supplier of exhibits, displays, signs, dye sublimation printing, and custom trade show kits and displays to the tradeshow, event planning and marketing industry. Its collection of innovative, high-quality products was created with the end user in mind. With locations in Calif. and N.J., Birttani Display’s creative team builds its products with a dedication to durability, functionality and practicality. For more info, visit www.birttani.com.
This story originally appeared in the March/April issue of Exhibit City News, p. 66. For original layout, visit https://issuu.com/exhibitcitynews/docs/exhibitcitynews_marapr_digital_2020