CORT, a Berkshire Hathaway company, has acquired the rental operations of Lounge22, including all product and exclusive rights to market the rental brand globally, making CORT’s Trade Show and Events Furnishing division the sole provider of Lounge22 designs.
This acquisition enables CORT Trade Show and Event Furnishings, the nation’s largest trade show and event furnishings rental company, to expand its upscale product collection with progressive original American designed and manufactured furniture. CORT and Lounge22 will collaborate in the long-term development of new and innovative products for the trade show and events industry.
“Lounge22 Powered by CORT means that our customers have access to an expanded selection of unique, luxury furnishings that are now backed by CORT’s unparalleled customer service and reliability,” said Mike Davis, group vice president for CORT Trade Show and Event Furnishings. “We are excited for the opportunity to extend our offerings to the high end event market and to collaborate in the design and manufacturing of new product lines.”
The trend-setting collection is designed and manufactured in Los Angeles and will be initially available in Southern California and Las Vegas, launching in the New York Metro and Boston areas on October 1, 2010.
“We have long turned to Lounge22 to help create eye-popping decor for upscale events and are thrilled the brand will now be available through CORT, one of our most trusted industry partners,” said King Dahl, executive director of events for MGM Resorts Events. “We could not imagine a more appropriate combination of style and service to help us provide sophisticated furniture solutions that best serve our clients’ needs.”
CORT’s future plans call for a nationwide expansion of the Lounge22 offerings. The original, modern furniture has been featured at high-profile events and meetings from the Academy Awards to the G-20 Summit. Lounge22 also has a commitment to sustainable green design and manufacturing, a tradition CORT will continue.
“The combination of CORT and the Lounge22 rental brand brings event rental customers the most progressive design and unmatched service that the industry can offer,” said Armen Gharabegian, owner of Lounge22 retail division. “We are confident that this deal will enable CORT to deliver the most cutting-edge and comprehensive event rental collection available and we’re excited that Lounge22, powered by CORT, will continue to set the standard for innovation in furniture rentals.”
CORT has led the nation’s furniture rental business for more than four decades providing rental furniture for most trade shows and conferences in the nation and every type of event imaginable including corporate meetings, sporting events, product launches and weddings. Recent additions to the CORT Events product catalogue include the proprietary Endless Collection, Luna Lighting and Gamer Collections.