by Kevin Dana
The CORT Events team treated the greater Philadelphia area to a sensational pop-up Grand Reveal Party to unveil their latest collections in the summer of 2019. The event featured five distinct areas, each with a unique theme inspired by a new product release and incorporating elements to appeal to all five senses: Botanical Garden, Day in the Life, Space, Earth and Gemstone.
“As we plan our events, we ask how we can incorporate the five senses—taste, sight, touch, smell and sound—to create an engaging experience that will leave a lasting impression on our guests,” she explains. From the texture of the furnishings, to the scent of a room, every little detail matters in event design.
Guests entered the event through a tent reminiscent of a botanical garden (top picture), complete with a “living bar” where they ordered herb-infused cocktails and relaxed on the new sage green Capri Collection. Laguna chairs surrounded café tables with custom decals, and personalized Marche ottomans were made to look like tree stumps.
The Day in the Life Lounge featured White Baja seating and new Posh Bar Tables with touches of gold as an ode to a beautiful midsummer day. Choreographed lighting and music transitioned the room from a grad
For an other-worldly experience, the Space Lounge (pictured right) utilized dry ice for a fog effect that transported guests to an icy planet. By projecting stars onto free-standing whiteboards, the room felt as though it were moving through space. Ochre Bowery and charcoal gray LaBrea chairs provided a futuristic element, and as the final touch, guests enjoyed freeze-dried treats like Astronaut Ice Cream.
Every moment of the pop-up Grand Reveal Party was curated to leave guests inspired and wanting more. Introducing creative sensory elements in each lounge truly made for a memorable event experience.
Kevin Dana is executive director of marketing and product development at CORT Trade Show & Event Furnishings. For more info about CORT’s exhibit and event rental collections, visit www.cortevents.com.
This story originally appeared in the November/December 2019 issue of Exhibit City News, p. 48. For original layout, visit https://issuu.com/exhibitcitynews/docs/ecntears_novdec_2019_copy