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Creatacor display design amplifies marketing message

Creatacor Inc., an exhibit design, fabrication and tradeshow management provider in Clifton Park, N.Y., designed an award-winning exhibit for MINDBODY Inc., a provider of business-management software and apps.

“The whole Creatacor team was excited and motivated to design a display that evoked the emotional response that our client was looking to achieve with simple, powerful images and statements,” said Tom Lemery, president and CEO, Creatacor. “By working closely with the MINDBODY team, our designers were able to create a highly evocative booth that successfully communicated their message.”

Creatacor worked with Noelle Feist, director of experiential & event marketing for MINDBODY, to develop the exhibit for the new company-wide marketing concept — Be Bold. With such an emotional, motivational statement, Feist and MINDBODY wanted to ensure that the booth concept would be engaging and connect with a diverse audience to inspire and promote conversation between staff and potential clients.

The 20-by-20 square foot booth featured photos of MINDBODY clients and inspirational quotes related to the headers “What’s Your Next BOLD Move, Share Some BOLD Advice, and Tell Us Why the Future Looks BOLD.”

Attendees were encouraged to grab a marker from baskets and fill in the blank areas between the photos and quotes with their thoughts and inspirational messages. The writing activity inspired the passive interaction that MINDBODY was interested in achieving.

Based on the overall success of the campaign, which resulted in a 36 percent sales increase, as well as dramatically increased lead generation and engagement rates, Feist was awarded an Exhibitor Magazine All-Star Award for Marketing Theme in 2014. MINDBODY also received the Best of Booth in the 400-600 square foot category at the Professional Beauty Associations’ International Salon & Spa Expo in January 2015.

The booth showcased Creatacor’s commitment to design and the overall success of their work.

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