Creatacor Inc., an exhibit design, fabrication, and tradeshow management provider in Clifton Park, N.Y., recently won a three-year contract to continue working with OSRAM SYLVANIA, a provider of lighting solutions and services specializing in innovative design and energy-saving technology.
The contract extends a decades-long partnership that began with OSRAM at the 1989 Lighting World tradeshow. In 1995, OSRAM purchased SYLVANIA from GTE, formerly General Telephone & Electronics, and Creatacor maintained the business following a comprehensive request for proposal process.
“Creatacor is pleased to be extending what has been a mutually beneficial, rewarding relationship with OSRAM SYLVANIA,” said Thomas H. Lemery, president and CEO, Creatacor. “Creatacor has been working with OSRAM SYLVANIA for almost 24 years. But just as impressive is the fact that their account has been managed by Will Farmer, a principal of Creatacor, for the last 15 years.
“Will has become an expert in lighting products, and our latest contract with OSRAM SYLVANIA ensures they will continue to benefit from his lighting industry knowledge and decades of face-to-face marketing and trade show experience.”
While Lemery acknowledges Farmer’s efforts, Farmer is quick to attribute the prior success to the collaborative efforts of both firms.
“I’ve had the pleasure of working with the standout team at OSRAM SYLVANIA for the majority of my time at Creatacor, and I’m glad to see the relationship continue,” said Farmer, vice president of client services, Creatacor. “From special events to graphic services to point-of-purchase displays, Creatacor and OSRAM SYLVANIA have done great things together, and I look forward to all that we will accomplish in the future.”
Throughout their nearly 24 year business relationship, Creatacor and OSRAM SYLVANIA have partnered on several hundred tradeshows, events and special projects. Their premier event is LIGHTFAIR International, which brings together top lighting designers and architects each year to view the latest in lighting technology. In 1996, OSRAM SYLVANIA won LIGHTFAIR’s best exhibit award and received a booth design-concept award of distinction at the event in 2008.
Celebrating 26 years in business, Creatacor offers a full complement of exhibit design, fabrication and management services to tradeshow exhibitors and event marketers. Creatacor’s wide scope of products includes custom exhibits and displays, mobile tours, marketing events, stage sets, museums and complete tradeshow program management.