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Creatacor, Starwood Join for ‘Artistic Eggspressions’

Creatacor Inc., an exhibit design, fabrication and trade show management provider, has teamed up with Starwood Retail Partners, a nationwide shopping center owner and operator, to create a unique Easter art activation that is on display through April 30 at select Starwood properties across the country.

The 11 participating Starwood locations “Artistic Eggspressions” are now each featuring five larger-than-life Fiberglas eggs that have been painted and decorated by local artists or schools via a friendly competition. Visitors are asked to hashtag their favorite designs which will determine the winner of a $500 donation. Many of the properties also made a live event of the painting process by showcasing the artists so that visitors could watch the works of art come together.

Creatacor was responsible for the engineering, fabrication, and shipping of all 55 eggs. Each egg measured 4 feet tall by 3 feet wide and was constructed of steel and Fiberglas.

“Experiences like this are a great way for retail properties to drive traffic and offer a unique experience for their guests,” says Andrew Little, events and special projects manager, Creatacor. “It’s the goal of our team to make these multi-location projects run as smoothly as possible to bring interesting exhibits like this across the country. It was very exciting to see these eggs come to life in such a creative way.”

The “Artistic Eggspressions” exhibit is on display at the following Starwood properties through April 30: The Mall at Wellington Green,Wellington, Fla.; MacArthur Center, Norfolk, Va.; Stony Point Fashion Park, Richmond, Va.; Southlake Mall, Merrillville, Ind.; Chicago Ridge Mall, Chicago Ridge, Ill.; South Park Mall; Strongsville, Ohio; West Franklin Park Mall, Toledo, Ohio; Louis Joliet Mall, Joliet, Ill.; The Shops at Willow Bend, West Plano, Texas; Plaza West Covina, West Covina, Calif.; and Parkway Plaza, El Cajon, Calif.

“Artistic Eggspressions” is an example of infusing experiential marketing with brick-and-mortar retail to create a mutually beneficial partnership between brand and retail properties. This event provides a free and fun interactive experience that captures the interest of visitors of all ages, and brings them into the mall.

Celebrating over 30 years in business, Creatacor Inc., in Clifton Park, N.Y., offers a full complement of exhibit design, fabrication and management services to trade show exhibitors and event marketers. Creatacor’s wide scope of products include custom exhibits and displays, mobile tours, marketing events, stage sets, museums, and complete trade show program management. Its creative team becomes your strategic trade show and event partner. From the initial consultation through exhibit design and construction, to shipping and installation, their attention to detail and commitment to customer service is paramount to their business philosophy. For more info, visit www.creatacor.com.


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