Recognizing the importance and value in knowledge-building and localising global best practices, Delta Air Lines will also contribute their expertise as panellists at the CTW China conference sessions.
On their sponsorship affirmation and importance in being involved as panellists, Wong Hong, president – Greater China, Delta Air Lines, said “CTW China has been an outstanding B2B platform to promote the Delta brand, hence our decision to step up our sponsorship this year. Delta is focused on delivering exceptional customer experiences as the most Chinese-friendly U.S. airline and we are excited to be able to share our initiatives and know-how with the corporate travel industry through our speaking opportunities.”
Delta continues to deepen partnerships with both their Chinese airline partners, China Eastern and China Southern, to improve customer experience in the air and on the ground. The company already has a minority stake in China Eastern, a SkyTeam partner and presently one of the big-three airlines in China, and provides international connectivity for its domestic passengers transiting through Shanghai by tapping on these service routes.
Hong added, “China is a key part of Delta’s globalisation plan, and we are committed to long-term growth in the China market. We are always looking for opportunities to meet corporate buyers from international and local Chinese organisations and explore potential partnerships or collaboration.”
As the Asia market continues to grow, Delta’s increasing network of routes and boosted connectivity will give it the edge in their focus on China and Shanghai. The airline believes that the emphasis on their people and the airline’s service culture will make the difference in solidifying their status in the Chinese market.
This year, Delta Air Lines celebrates its 88 year anniversary for passenger service and various activities are in the works to commemorate its history on this auspicious milestone.
Corporate Travel World China 2017 will be held from 21 – 23 March in Shanghai and is co-located with IT&CM China, the leading international MICE event in China. For more information, visit www.corporatetravelworld.com/china.