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Czarnowski wins General Motors Innovation Award

Pictured L-R: Michele Harrington (purchasing director at General Motors), Erik Schoneman (vice president at Czarnowski), Kevin Calabrese (executive creative director at Czarnowski), and Steve Kiefer (senior vice president, global purchasing and supply chain at General Motors) at the GM Supplier of the Year awards ceremony in Orlando on April 20.

General Motors recently recognized Czarnowski, a multidimensional marketing agency based in Chicago, with an Innovation Award for using visual effects to develop advanced auto show exhibits for GM. GM’s Innovation Award recognizes the top suppliers among thousands of global contenders. Czarnowski was one of four companies to receive the award this year.

“We put Czarnowski’s end-to-end creative capabilities–from visual effects to engineering–to work on GM’s brand experiences,” says Erik Schoneman, vice president at Czarnowski. “As a result, we produced attention-grabbing activations that powerfully showcased GM’s commitment to precision and innovation. We are proud to partner with GM and honored to receive this prestigious recognition.”

As part of its ongoing work for GM, Czarnowski’s visual effects team pioneered the use of a process to accurately digitize, replicate and animate booth wall material with computer graphics. Using this process, Czarnowski created kinetic and engaging visual experiences. LED walls in the booths displayed moving panels, video and marketing messages about GM products.

“This is an opportunity for General Motors to honor those suppliers who are truly the best of the best,” says Steve Kiefer, GM senior vice president, Global Purchasing and Supply Chain. “The automotive industry is transforming at an incredible rate. The relationships we have with our supply base means everything when it comes to delivering a strong vehicle lineup today and the cutting-edge vehicles and mobility services of tomorrow.”

Czarnowski was also named a GM Supplier of the Year for the fifth consecutive year during the 26th annual Supplier of the Year awards ceremony on April 20 in Orlando, Florida.

“Czarnowski offers unparalleled capabilities, with creative and visual effects services that complement our proven proficiency in engineering and logistics,” says Czarnowski President Mark Nagle. “We look forward to continuing to innovate on behalf of GM to help them raise awareness of their products in imaginative ways.”

Czarnowski is a multidimensional marketing agency that produces unforgettable brand experiences for the world’s most forward-thinking organizations. Their multi-faceted approach combines strategy, creativity, fabrication and operations to tell powerful stories, from start to finish. Their range of services, global reach and cross-sector experience has allowed them to deliver results for customers on and off the tradeshow floor for more than 70 years. For more info, visit www.czarnowski.com

General Motors Co. and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. For more info on GM and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, visit www.gm.com.


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