In order to extend the reach of physical events to online attendees globally, digital event-marketing agency bXb Online today announced the formation of its Founding Destination Partners Group with Dallas as its first member.
The partnership intends to increase the reach of customer events in cities in which members of the Founding Partners Group are located. Partnership members will receive preferred placement of client content distribution through BOBtv – Best of Business Television – powered by bXb Online.
While Dallas is the first destination marketing organization to join the Founding Destination Partners Group, additional member cities will be announced in the coming weeks.
“Becoming a Founding Destination Partner with bXb Online will allow us the opportunity to enhance our customer experience while expanding the attendee experience,” said Phillip Jones, president and CEO, Dallas Convention & Visitors Bureau. “Dallas has undergone a dramatic transformation in recent years, and we intend to lead the discussion from our vantage point in order to benefit our customers.”
Founding Destination Partners will offer bXb Online’s full range of digital event marketing solutions – from consultation and planning to onsite production – to help organizations create and implement their digital event-marketing strategies. The client base of each Founding Destination Partner will be able to disburse content across bXb’s BOBtv. Currently in late-stage development, BOBtv will further their clients’ brand and reach well beyond the content distribution options available today.
bXb Online accelerates the power of face-to-face marketing through online business stories and experiences. bXb Online delivers online event strategy, creative, content development and management solutions.
