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Designer flooring highlights custom exhibits

When cost is not a factor in exhibit design, the options available to booth designers can be overwhelming. That’s when flooring selections primarily are chosen based on aesthetic needs and what best complements the goods and services being marketed.

A flooring product growing in popularity is flexible flooring in part due to its ability to mimic nearly any surface type.


FlexFloor lets exhibitors brand their exhibit from the ground up.

“FlexFloor has many advantages,” said Dave Walens, president, Brumark Total Flooring Solutions. “The first advantage is appearance. FlexFloor offers many great looks in realistic wood, stone and tile styles. We also have some unique styles that look like pavement and flecks.

“The second advantage is the construction,” continued Walens. “FlexFloor is produced in 10-foot and 12-foot widths and in layers of vinyl, fiberglass and urethane. This gives it a unique, balanced construction that allows the floor to lay flat and stay flat. It also has a cushion backing to give you real comfort on the show floor. The third advantage is that this product can be used in many environments, both indoors and outdoors.”

Flexible flooring also has limitless options for graphics, logos and surface types.

“FlexFloor offers you such great design options of wood, stone or tile. It also allows you to custom print the floor,” said Walens. “You can add almost any design to our FlexFloor. You can cut, inlay or apply logos into FlexFloor quite easily. We offer full graphic printing onto FlexFloor. You choose the image, and we can print it no matter the size or complexity of the image.”

While flexible flooring has many compelling advantages for designers of high-end exhibits and tradeshow booths, carpet is also a popular choice due to its versatility.

“As we service shows from all types of industries, each type of product has a different style of carpet that would fit best,” said Scott Glicksberg, COO, Xpert Tradeshow Carpet. “This also depends on the brand, look and feel of the company as they typically are trying to reflect that in their tradeshow booth – all the way down to the flooring.

“There are many different factors to consider when choosing carpet,” said Glicksburg. “The main things for the designer to consider are to make sure the look and feel is consistent with the rest of the booth design and that the carpet is an appropriate style to support the structures that will be placed on top of it.”


With nearly limitless design applications, carpet can be customized for any exhibit.

Carpet has been in use for about as long as tradeshows have been held. And with nearly limitless design applications, carpet can be customized for any tradeshow exhibit.

“Designers want the product they choose to complement the design of the exhibit structure and feel or mood they are trying to set in the exhibit,” said Bob Ryley, president, Exhibitors Tradeshow Carpet. “Is it traditional, contemporary, something very light or are they looking for contrasting surfaces or colors?

“When going for a high-end look, designers are going with multi-color pattern layouts, creating aisle-ways through an exhibit, using color to define areas within the exhibit as well as creating contrast with either carpet color or by mixing in sections of laminate flooring or vinyl,” said Ryley. “These carpet patterns are all created ahead of time in our warehouse, hot-seamed and ready to go when the carpet gets to the show site to reduce installation time.”

A plush carpet certainly helps create a high-end look, but proper padding also is needed.

“Thicker padding always feels more comfortable initially,” said Ryley. “It can be harder to walk on throughout an exhibit, especially for ladies who might be wearing high heels. If you have a larger booth and expect attendees to move around within your exhibit, you might consider a higher grade carpet and staying with the half-inch padding. You will maintain the luxurious look and feel and have a firmer yet comfortable surface to walk on.”

And when it comes to customizing tradeshow carpet, nearly anything goes.

“Logos with broad areas of negative/positive space lend themselves well to inlays,” said Glicksberg. “Complicated logos, or those with very thin elements, may be better candidates for digital printing. Something with a repeating pattern would be better handled using digital printing while something like a single logo would be better handled through laser cutting into a custom inlay.”

Whether the preference is lush carpeting, customized flexible flooring or some other type of flooring, many options exist to make tradeshow booths and displays stand out among the competition.

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