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Direct Energy Centre in Canada gets new moniker

Canada’s largest exhibition and convention center is now named “Enercare Centre” (formerly Direct Energy Centre). 

Following the acquisition of Direct Energy’s Ontario Home Services business by Enercare Inc., The Board of Governors of Exhibition Place successfully concluded a multi-year naming rights sponsorship agreement to re-name the venue Enercare Centre. The Direct Energy Centre will be re-named Enercare Centre effective immediately. This naming rights agreement is effective through May 31, 2026.

The newly renamed "Enercare Centre."
The newly renamed “Enercare Centre.”

The $7.5 million (CDN) agreement includes title sponsorship of the center, creation of a new logo, exterior signage and a public space in the Galleria of the building to showcase Enercare Inc.’s products and services to the public. Details of the arrangement and the Enercare Centre’s re-branding launch will be made public in September 2015 during a special event.

“We are pleased to announce that our facility will be referred to as Enercare Centre, effective immediately,” said Mark Grimes, chair, Exhibition Place. “This relationship with Enercare Inc. is vital in maintaining our status as North America’s best exhibition and convention center.”

Dianne Young, CEO of Exhibition Place said, “We are proud to partner with Enercare Inc., a highly-respected Canadian company with its head office in Toronto. They share our strong community focus and our mandate for environmental conservation and preservation.”

John Macdonald, President and CEO of Enercare Inc., said, “We are pleased to become the naming rights partner for Enercare Centre at Exhibition Place. The opportunity is unique and offers some highly compelling benefits that will enhance our business. We look forward to working with the team at Exhibition Place as we move to the next stage of activating the sponsorship relationship.”

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