DoubleDutch, a creator of marketing and engagement platforms for trade shows and events, has acquired event registration provider Eventgrid to deepen its resources for mobile event applications.
The acquisition expands DoubleDutch’s current offering into a more complete event marketing and attendee management system, as Eventgrid offers the added functionality of attendee registration for an event. With the technologies combined, officials say, customers can promote their event, register and engage attendees, and capture behavioral signals before, during, and after their events.
“Acquiring Eventgrid propels DoubleDutch into a new class of event technology as we bring together a modern mobile event app and a dynamic event registration and promotion system,” says Bryan Parker, (pictured right) newly named CEO of DoubleDutch. “The Eventgrid team is a natural complement to DoubleDutch, sharing a deep commitment to accessible and elegant design. I look forward to delivering a system that combines the ease of consumer grade software with the scalability, security, and stability of the enterprise to event professionals.”
“We believe that it is still early innings for the event technology sector, and there is a large opportunity for new entrants that can bring product innovations to market,” said Ted Oberwager, and board member at DoubleDutch. “Our research suggests there is growing demand for a modern, consumer-grade event marketing system that combines event registration and mobile into a single, effective offering. The acquisition of EventGrid will allow DoubleDutch to accelerate its product vision and set the stage for continued innovation.”
For more info, visit www.doubledutch.me.
