DoubleDutch, a provider of mobile event applications, appointed a senior director of channel to lead and grow channel partnerships globally.
Danielle Puceta, former director of American Express Meetings and Events, APAC (Asia Pacific) joined the company.
“Hiring Danielle was a double win for us,” said Lawrence Coburn, CEO, DoubleDutch. “Not only does she bring with her an impressive track-record of growing and scaling global strategy, but she also possesses a unique insider’s understanding of our target audience.”
While at American Express Meetings and Events, Puceta led all meetings initiatives for APAC, building their regional strategy from the ground up. At DoubleDutch, Puceta will be leading a similar push, developing and expanding the DoubleDutch Channel strategy internationally.
Puceta brings with her a proven ability to marry the more traditional world of meetings and events with the right technology to streamline and improve the experience and outcomes for all stakeholders involved. This expertise will be a tremendous asset for DoubleDutch as it works to grow and diversify its channel partnerships.
“I am thrilled to join DoubleDutch, a company that is transforming the way meetings and events professionals do business,” said Puceta. “We have a huge opportunity to add a new, innovative digital dimension to events at a global scale, and I can’t wait to get things moving.”