On Feb. 18, DoubleDutch, an award-winning provider of mobile event applications, launched “Event Performance,” the first-of-its kind analytics platform that marketers and organizers can use to produce more effective, strategic events. Event Performance helps organizers monitor content and engagement metrics as the event happens by surfacing the data generated from the DoubleDutch-powered mobile app.
“Event Performance is the culmination of a much broader vision,” said Lucian Beebe, vice president of product, DoubleDutch. “All along, we were building an app that was architected from the ground up to give organizers the data they need to transform the way they run events.
“Most analytics reports generated by app engagement can provide post-event data. We seek to also provide visibility into event performance on the day of the event, so organizers are not in the dark. Event Performance paired with our mobile application is the only way to obtain the real-time data they need to make their events even better.”
Event professionals can proactively listen to the data that the app generates and take action to improve app adoption, attendee engagement and overall sentiment, before it’s too late. Organizers can proactively monitor how many attendees have logged into the app and send additional reminder emails to encourage app adoption. Once attendees are in the app, organizers can track content trends and which sessions can anticipate the most traffic. Recommendations encourage organizers to use push messages to promote less popular sessions and boost attendance.
In-app user generated content is consolidated and sorted into “Top Status Updates,” which shows the most popular conversations in the activity feed. This will change throughout the day based on trending issues and helps organizers understand what matters most to their audience, providing valuable insights for future events.
As the event progresses, organizers are able to keep track of attendee satisfaction with a built-in a sentiment analysis tool, and the Engagement Score indicates how many attendees are interacting with the app throughout the event. To help keep your score up, Event Performance provides recommendations on how to up engagement while the event is still happening.
Event Performance by DoubleDutch empowers marketers and event professionals to run high performance, data-driven events. For the first time, they can see how their event is going as it happens, develop deeper connections with their customers, and learn valuable lessons for future events.