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Dubai Business Events eyes Asia-Pacific market

Incentive Travel & Conventions, Meetings Asia (IT&CMA) 2015, the only global event with the largest exhibition showcase of Asia-Pacific MICE suppliers, will be held Sept. 29-Oct. 1 at the Bangkok Convention Centre at CentralWorld in Thailand. As a first-time exhibitor to IT&CMA, Dubai Business Events, a division of Dubai Tourism which serves as the city’s official convention bureau, aims to grow its presence in the region.ECN 072015_INT_IT&CM

Asia-Pacific is growing in importance as a business events source market for Dubai, representing 30 percent of the generated MICE leads, according to Karina Lance, senior manager – sales and convention services, Dubai Business Events.

Lance underscored the important value of IT&CMA.

“We invest in new platforms every year to explore their potential in a specific market. In line with our development and increased activities in Asia Pacific, IT&CMA became a natural choice partner. Asia-Pacific is a growing market for us, evidenced by the benefits we have experienced from the growing economies of various Asian countries. Exhibiting at IT&CMA enables us to engage with buyers, especially those from Asia, through the online appointment system and dedicated targeted events.”

She continued, “Our objectives for participating at tradeshows entail increasing publicity awareness and positioning Dubai as a Business Event Destination, to generating a certain number of leads for our stakeholders and increasing contacts within the Southeast Market. With IT&CMA being the largest MICE trade event in the Asia-Pacific region, we are certain it is the platform for us to achieve those objectives.”

Rising to 4th place in the MasterCard Global Destination Cities Index, Dubai’s ongoing efforts to brand itself as a remarkable and unique destination for incentive groups and corporate meetings have resulted in growing visitor numbers to the city, with an estimated 14.3 million international visitors in 2015.

On what buyers and visitors can expect at the Dubai Business Events’ booth, Lance shared, “We aim to educate meeting planners on our destination offerings and Dubai Business Events’ wide ranges of services. We will also showcase the various activities and venues that are highly recommended for incentive travel. At the same time, we will also share the tools we have available to incentivize group and incentive bookings.”

IT&CMA is part of the IT&CM Events series organized by TTG Events, a business group of TTG Asia Media. Its multi-faceted program engages regional and international industry suppliers and buyers, and features dedicated platforms designed around the interests of valuable MICE niche segments, including incorporating luxury travel since 2012.

The 2015 edition is co-located with the CTW Asia-Pacific – The Leading Corporate Travel Management Conference for the Asia-Pacific. IT&CMA and CTW Asia-Pacific is The World’s Only Doublebill Event in MICE and Corporate Travel. Both events have been co-locating since 2004.

For more information, visit itcma.com

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