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DBE team Hamish Reid, Rashed Al Mulla,Greta Planötscher, Karina Lance
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Dubai Concludes Europe Associations Roadshow

Pictured L-R: The DBE team–Hamish Reid, Rashed Al Mulla,Greta Planötscher, and Karina Lance.

Dubai Business Events, the city’s official convention bureau, recently concluded a five-day European Roadshow, developing and building on relationships with association planners across the continent. Kicking off in London on March 19, the roadshow traveled through Geneva on March 20 and Brussels on March 23, before concluding in Paris on March 23.

The Associations Roadshow, which attracted an attendance of more than 70 invited executives and decision makers across the four cities, offered a platform for the Dubai Business Events team to meet and engage with key decision makers from the Professional Conference Organizing (PCO) and association sectors. Attendees were able to discover Dubai and the world-class factors that combine to make the city a premier destination to host business events.

In addition to strengthening Dubai’s visibility and awareness among business events planners based in Europe, the roadshow educated attendees on the city’s resources, opportunities for knowledge sharing, and the strong bidding assistance that Dubai Business Events offers.

Over the coming months, DBE and stakeholders from the city will conduct in-market activities in South East Asia, North America and India.

Dubai Business Events, the city’s official convention bureau, aims to further develop and increase Dubai’s share of the international business events market in order to grow economic development, jobs and knowledge creation in the emirate. DBE’s main goal, as a division of Dubai Tourism, is to establish the Emirate as a premier business event destination by helping organizers of international meetings, incentives, congresses and exhibitions plan and manage every aspect of their event. As a member of BestCities Global Alliance, DBE aima to deliver the world’s best service experience for the meeting industry.

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