The Exhibition and Convention Executives Forum (ECEF) announced that it has partnered with digital event marketing agency bXb Online to extend one of its premier sessions to an online audience for the first time in the event’s 11-year history.
ECEF, which is scheduled for Wednesday, May 30, 2012, at the JW Marriott in Washington, D.C., is offering complimentary online access for qualifying registrants from 9 a.m. – 10:30 a.m. ET to the session titled “the Value of Face-to-Face Marketing.”
The interactive hybrid session will include a discussion from a panel of experts relative to their respective insights around the role of exhibitions in marketing and procurement. With president and CEO of BPA Worldwide Glenn Hansen serving as the session moderator, panelists will include Janet Johnson, exhibits manager, BASF; Bob Liodice, president and CEO, Association of National Advertisers; and Clark Pettit, president and CEO, American Business Media. Following this 60-minute session, a special 25-minute broadcast featuring the closing keynote speaker, Linda Henman, and other industry executives will be designed for and offered exclusively to the online attendees.
“ECEF is pleased to partner with bXb Online to open up our exclusive education to benefit qualified executives,” said Sam Lipman, founder, ECEF. “For the first time ever, those who are unable to travel to Washington, D.C. for this event now have access to ECEF’s C-level content. This partnership serves the growth and direction of ECEF and the exhibition and convention industry. We look forward to a quality experience both in D.C. and online. ”
“This category in our industry continues to emerge and converge physical and online experiences,” said Tony Lorenz, founder and CEO, bXb Online. “bXb Online is proud to support ECEF and its esteemed attendees through this progressive partnership. On May 30 at 9 a.m. ET, show executives and organizers across entire industry will be able to experience ECEF live and online.”