edgefactory, an award-winning, full-service creative production partner for events and conferences, is designing the most immersive creative experience the Travel Market conference has seen, to mark the 50-year anniversary celebration of American Marketing Group (AMG).
The conference is being held at Resorts World, the newest integrated luxury resort to be built on the Las Vegas Strip in over a decade, in its state of the art convention center on October 27-30th. The convention center is outfitted with a variety of digital built-in displays allowing edgefactory, in partnership with premiere technology providers Encore Global and Freeman, to populate digital signage, LED walls and event video archways throughout Resorts World and Zouk Nightclub with exciting dynamic content giving attendees a fully immersive digital brand experience.
The chosen production partner of Travel Market 2022, edgefactory is responsible for creating and implementing creative content and digital branding at the conference. In honor of AMG’s 50th year, edgefactory is producing a series of creative videos highlighting the history of the AMG and its journey to becoming the premier travel conference in the industry. In addition, edgefactory is producing the media and creative for all the general assembly meetings and two award shows, which will be attended by over 1,500 people.
“On the momentous occasion of the 50th anniversary of AMG, we wanted to transport the audience through time and showcase the story behind this incredible conference. Working with great AV partners, we utilized hundreds of feet of digital signage to immerse and engage the audience in Travel Market’s history. It will be unlike anything people have seen at this show before,” says CEO of edgefactory, Brian Cole.
Travel Market is the premiere global travel conference that brings together the most highly motivated travel professionals and suppliers in the industry for a weekend of education, networking, motivation and engagement. Over 100 of the top travel companies, 800 travel advisor peers and 40 speakers and industry leaders will be in attendance at the 2022 conference.