The NorCal Chapter of EDPA presents “E is for Experiential,” a luncheon with EDPA Executive Director Dasher Lowe and other guests, from 11 a.m. to 2 p.m. April 18 at Chabot Space & Science Center in Oakland, Calif.
“Our industry is moving beyond the exhibit. We are defining the experience, and providing the physical environment for that experience,” Lowe says.
The luncheon plans to address several topics, including, “Don’t be left behind as the industry transitions to the dynamic discipline of experiential marketing. Learn how to develop not just an exhibit, but an experiential event designed to deliver results.” Case studies, step-by-step approach and audience participation will frame this experiential event. Presentations and discussion from a panel of top industry experts in the field of experiential marketing include Charlene Soelter, experiential guru, and Sean Florio, co-founder of Manifold.
Soelter has more than 20 years of industry experience, spanning all levels of customer facing spaces, including tradeshows, events, briefing centers and digital media. Leading teams of strategists, designers, and business developers, her role continues to evolve as she moves through the growing changes in the business climate. Early in her career, Soelter realized the importance of approaching programs from an experiential rather than a transactional perspective. Working with Fortune 500 companies such as Cisco, SAP, VMware and Lumileds, she has been able to navigate and help develop award-winning activations and experiences.
Florio is a co-founder and partner at Manifold, bringing 20 years of experience managing large-scale, award-winning live event, experiential, brand marketing and global public relations campaigns for leading companies including Facebook, Uber, LinkedIn, GE and others. Eleven of those years were spent growing Yahoo’s global Buzz Marketing team, focused on the convergence of experiential and digital in both the U.S. and abroad. Florio has played lead roles in several large-scale, high-profile executions globally and has managed complex experiential campaigns at the FIFA World Cup, Olympics, MTV VMAs and others.
Schedule: 11 a.m. arrival and registration; 11:30 a.m. buffet lunch; 11:45 a.m. venue presentation; 12 p.m. guest speakers and panel discussion; 1:30 p.m. site tour of Chabot. Admission is $60, or two for $100, and seating is limited.
For more info, visit www.edpa.com. To register for the event, visit http://events.constantcontact.com/register/event?llr=uwyks7zab&oeidk=a07eg93t3g08c9527d7
Earth Day in Las Vegas
The EDPA Las Vegas Chapter is holding its fifth annual Earth Day Family BBQ from 5:30-7:30 p.m. on April 22 at Sunset Park in Las Vegas. They encourage members to bring their whole family for an evening of fun, food, goodies, kids crafts and activities in the beautiful surroundings of Sunset Park. Pricing: adults $15; kids $10 (additional $2 after April 18). Event sponsorships are available.
For more info, visit www.edpalv.com.
Atlanta Shoebox Project
The Southeast EDPA is holding its third annual Shoebox Project at 5:30 p.m. on April 23 at Brumark, 3655 Atlanta Industrial Drive, in Atlanta, Georgia.
Many companies and organizations around Atlanta participate by collecting items and hosting events to load and pack their boxes. The chapter is looking for items to fill the shoeboxes and support to fill them on site. Items collected include travel shampoo, conditioner, lotions, deodorant and other hygiene products. On Mother’s Day, the boxes are delivered to women, men and children who are homeless or in transitional homes.
For more info, visit www.shoeboxprojectatl.org.
