By Kerstan Szczepanski and Christy DiGiambattista, Exhibit City News
MAGIC, the fashion tradeshow that originally started as the Men’s Apparel Guild in California in 1933, comes to Las Vegas twice a year with the latest show being August 8th, 9th, and 10th. Organized by Informa Markets, and one of the largest conventions in Vegas, the 3 event show takes over virtually the entirety of the Las Vegas Convention Center. There’s MAGIC proper, the showcase for men’s, women’s, and children’s apparel, footwear, and accessories that connects retail chains and boutiques buyers to media and industry leaders. So large and important to the fashion industry, MAGIC is considered as much a community as it is an event.
Next is Project Las Vegas, the event that shows what’s “new, now, and next” in apparel, footwear, and accessories. From mid-market to premium price points, Project Las Vegas seeks to drive commerce through leading edge trends.
Then there is Sourcing at MAGIC, the event that hosts 1,000 manufacturing, supply chain, and fashion technology exhibitors. Sourcing at MAGIC showcases the innovations in sustainability and supply available to the fashion industry.
One company showing at MAGIC is ELAN-USA. Run by designer Elan Savir, the company is styled as “The brand that appeals to the active woman on the go with a sense of style who appreciates value without compromising quality.” ELAN has been producing clothing since 1991.
Senior Account Executive Kelsey Lioi has been with ELAN for over 5 and a half years and overlooks accounts in the southeast region.
“Magic is one of our favorite shows to debut our newest collections for each season,” Lioi says. “This past Magic Show was exciting for us as we are now offering open stock and open sizing wholesale customers on all collections for 2024. Offering this type of ordering and stock system allows the customers to streamline their direct inventory needs and maximize sell through rates.”
Lioi’s comment illustrates the fact that the tradeshow is exclusive to creators and sellers, not a simple consumer event.
When asked about ELAN’s future, Lioi replies: “We are continuing to grow and expand our collections and the brand, while staying true to our roots in high quality fabrics, in flattering silhouettes. Searching for new trends and discovering new locations that inspire our style.”
As they say on their website: “ELAN is your go to brand when you have somewhere to go!”
MAGIC will be returning to Las Vegas February 13th, 14th, and 15th in 2024.
Photo Credits: Christy DiGiambattista
