SIAL America expected to become the first-ever large-scale, generalist food show to stage in the U.S. at the LVCC
Emerald Holding, Inc. and Comexposium held a press conference and announced on August 17 at the LVCC they will join forces in a strategic partnership to launch SIAL America in Las Vegas. Comexposium, one of the world’s leading event organizers and owner of the established and successful SIAL brand, will unite with Emerald, a leader in providing market-driven, business-to-business platforms that integrate live events with a broad array of media, to produce and stage what is expected to be the first large-scale, generalist food show focused on supporting the US $1.5 trillion food and beverage market.
Las Vegas was selected as the first U.S. market for the 50-year old show due to its appeal as a top tradeshow destination, having been named the number tradeshow destination in North America for 26 consecutive years by Trade Show News Network.
“This partnership underscores the ever-increasing importance of creating a single event for the food industry,” says Jessica Blue (pictured right), EVP, Emerald. “Emerald and Comexposium share a vision of providing new opportunities for our customers to grow and innovate, which is very exciting for our industry as a whole.”
SIAL America is planned to launch at the Las Vegas Convention Center March 22-24, 2022 and will be co-located with Emerald’s International Pizza Expo and International Artisan Bakery Expo. SIAL America is expected to include products from the following categories: Organic & Wellness, Beverages, Grocery, Sweets & Bakery, Fruits & Vegetables, Seafood, Dairy Products, Frozen Foods, Snack Foods and Meats.
“We are excited to welcome SIAL America to Las Vegas for its inaugural show in the U.S.,” says Brian Yost (pictured left), chief operating officer for the LVCVA, which owns and operates the LVCC. “SIAL’s arrival reinforces Las Vegas’ position as a premiere culinary destination with world-class restaurants and dining experiences. We look forward to providing the show’s organizers, exhibitors and attendees with an experience that can only be found here.”
The LVCC has had a longtime partnership with Emerald, regularly hosting approximately ten shows each year including International Pizza Expo, ASD Market Week, Las Vegas Antique Jewelry & Watch Show and the Sports Licensing & Tailgate Show.
Importantly, the partnership is intended to leverage the respective strengths of Emerald’s leading live events footprint in the U.S. and Comexposium’s preeminent SIAL global food brand and network. The SIAL brand includes ten international food events in France, Canada, the UAE, India China, Algeria and Indonesia that deliver more than 700,000 attendees and 16,000 exhibitors annually.
“We are very excited to partner with Emerald to launch SIAL America,” Nicolas Trentesaux (pictured right), SIAL Network Global CEO. “After establishing robust business platforms in Paris, Shanghai, Montreal and many more cities around the world, we plan to bring a new international food exhibition to life in Las Vegas to enable comprehensive sourcing of new products. We look forward to welcoming guests to share our vision, and spark new and exciting connections in the food industry.”
Serving as an international business hub for the food and beverage industry, SIAL’s philosophy is to include all food categories in the same event while uniting the industry and driving solutions to tomorrow’s food challenges. SIAL America is expected to establish and amplify this philosophy and serve as the #1 large-scale food and beverage event in the U.S., connecting an exhibitor base of food and drink manufacturers with retailers, importers, exporters, distributors and wholesalers of food products.
The Las Vegas Convention and Visitors Authority is charged with marketing Southern Nevada as a tourism and convention destination worldwide and with operating the 4.6 million square-foot Las Vegas Convention Center. With nearly 150,000 hotel rooms and 14 million square feet of meeting and exhibit space in Las Vegas alone, the LVCVA’s mission centers on attracting leisure and business visitors to the area. The LVCVA also owns both the Las Vegas Convention Center Loop designed by The Boring Company and the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. For more info, visit www.lvcva.com or www.vegasmeansbusiness.com.
Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more info, visit www.emeraldx.com.
Comexposium is one of the world’s leading event organizers., It hosts B2B and B2B2C events all around the world and across many different sectors, significantly in agriculture, construction, fashion, food, health, leisure, real estate, retail, security, students, tourism, and works council. At events, in over 30 countries, Comexposium welcomes more than 3,5 million visitors and 48,000 exhibitors annually. Headquartered in France, Comexposium’s employees and sales network operate in 20 countries. For more info, visit www.comexposium.com.
SIAL Network is the world’s largest network of food and drink fairs. Its 10 regular shows (SIAL Paris, SIAL Canada Montreal, Toronto, SIAL China, SIAL China South, SIAL Middle East, SIAL India, SIAL Interfood in Jakarta, Gourmet Selection and DJAZAGRO) bring together 16,000 exhibitors and 700,000 visitors from 200 countries. For more info about SIAL America, visit www.sialamerica.com or for more info about the SIAL Network, visit www.sial-network.com.