“Marketers need good quality, reliable data to ensure that their budgets are spent effectively,” said Paul Woodward, managing director, UFI. “So, we are pleased to have been able to draw together this certified data from most of the big exhibition markets in Europe. We are also pleased to have been able to expand the scope of the report this year with the addition of data from Belgium and Luxemburg.”
In 2012, the events covered in this report had 679,789 exhibitors and registered a total attendance of 67.2 million visitors. Exhibitions targeted at trade visitors ranked at 36 percent while 35 percent were at public visitors and 29 percent at both target groups. UFI estimates that the trade fairs included in this report represents half of the European exhibition market in terms of net rented space.
In addition to expanding geographic coverage, UFI will use this data to further develop some metrics per industry sector. Trends at both regional and global levels will also be developed using the data from this report.
The 2012 edition of the Euro Fair Statistics report includes data collected by the following 13 organizations: AEFI (Italy), AFE (Spain), BDO & Associates (Portugal), CENTREX (Central East Europe), CLC Vecta (The Netherlands), FEBELUX (Belgium & Luxemburg), FKM (Germany), FKM Austria, FUTFO (Finland), OJS (France), SFC (Sweden), RUEF (Russia) and UCCET (Turkey).
The complete 2012 Euro Fair Statistics study and other UFI studies may be downloaded at www.ufi.org/research.