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Europalco Back at IBTM World 2023, Boosting Portugal as a Top MICE Destination

Europe’s leading event supplier is making a comeback at IBTM to showcase its latest innovations in audiovisual technology, decoration and scenography through an innovative stand

submitted by Ignacio Fossati

edited by Marlena Sullivan

Europalco, the largest provider of solutions for events and shows in Southern Europe, will participate at IBTM World at Fira Barcelona Gran Via from 28-30 November 2023, at stand D80.

Europalco, recently honored with the “Rental, Staging and Virtual Production Business of the Year” AV Award, will present its comprehensive turnkey services covering audiovisuals, furniture, scenography, stage design, special effects, and graphic printing. The main objective is to convey to the global market the presence of a renowned Portuguese company that offers distinctive, complete, and personalized services to cater for international events for those who choose Portugal as their venue.

Attendees at IBTM Barcelona will find an exceptionally innovative stand, set to capture considerable attention throughout the event. With cutting-edge elements such as an interactive LED floor, Kuka robots and kinetic balls, the company’s emphasis will be on showcasing the latest developments. The focus will be on displaying novel equipment, providing attendees with a first-hand experience of innovations that may be unknown or only known by hearsay.

Besides, Europalco is committed to cultivating stronger connections with its Portuguese partners at the Portugal Tourism Office, stand D65. The company is focused on creating additional networking opportunities and facilitating the exchange of contacts to boost collaborative efforts. In addition, a cocktail reception is scheduled for the 29th, held in partnership with Turismo de Portugal and Altice Arena, with the aim of enhancing the networking experience and providing additional spaces for contact exchange.

The Portuguese company, drawing on its 26 years of experience, hopes to reconnect with former Europalco clients and establish connections with new contacts interested in organizing events in Portugal and taking advantage of the wide range of services offered.

Liliana Bandeira, Sales Director at Europalco, highlights the significance of this initiative: “We are committed to continue investing in this platform because of its outstanding exposure to international markets, the potential for new business with unknown potential clients, and the opportunity to reconnect with valued customers, partners, and friends. We are determined to maintain these connections. She adds: “I will be personally present at the stand and look forward to meeting and engaging in conversation with those who are interested in visiting us”.

 

About IBTM World

IBTM World, the world’s leading event for the meetings, incentives, conferences and events sector, is an annual international exhibition that brings professionals together. Renowned for its history of fostering connections, driving innovation and showcasing trends, IBTM World is essential for industry leaders and exhibitors navigating a dynamic landscape. This 3-day event at La Fira, Barcelona, facilitates face-to-face connections, and offers unparalleled industry insights and networking opportunities. With over 3,000 destinations and suppliers, it attracts over 15,000 industry professionals from over 100 countries, cementing its position as a significant event in the global events landscape.

 

Portugal, MICE destination

Portugal has become an increasingly popular destination for meetings, incentives, conferences, and exhibitions/events (MICE). The country’s combination of rich history, diverse landscapes, modern infrastructure, and vibrant culture make it an attractive choice for business events.

Europalco contributes to Portugal’s status as a MICE destination by providing comprehensive event production and audiovisual solutions. The company’s commitment to technology, creativity, sustainability, and logistical support aligns with the needs of MICE organisers, enhancing the overall experience of participants at events held in Portugal. The company’s recent AV Awards 2023 in the category of “Rental, Staging and Virtual Production Company of the Year”, along with the three Eventex awards won this year, highlights this fact.

Established in 1997, this Portuguese company occupies a spacious facility of 8,000 square meters in Sintra, located near Lisbon. Within this facility, the company houses specialized departments in Carpentry, Metallurgy, Textile Manufacturing, Printing, and Furniture — a distinctive feature in the sector. Here, they engage in the exclusive production of chairs, tables, textile prints, scenery, studios, and any bespoke manufacturing requirements. As of 2023, Europalco extends its reach with facilities in Porto, enhancing options for unforgettable company events with top-notch services.

Portugal, with over 300 sunny days annually, boasts approximately 850 kilometers of beaches juxtaposed with enchanting landscapes including forests, mountains, islands, and parks.

In addition to its natural allure, Portugal distinguishes itself through its service quality, competitive pricing, diverse hotel options, and excellent accessibility. The country is home to three major airports with air connections linking key European cities and both South and North America.

Pedro Magalhães, Europalco’s CEO said, “Europalco and Portugal offer an unrivaled MICE experience. Our innovative event solutions and Portugal’s diverse attractions, warm hospitality, and accessibility make us the ultimate choice for memorable business events”.

 

About EUROPALCO

EUROPALCO has 26 years of experience working alongside national and international clients, making Portugal the base for the most important corporate events worldwide.

Its mission is to provide creative, technological, innovative, and 100% personalized solutions that ensure successful and memorable results.

Focusing on their clients and their event requirements, they offer the broadest global package of products and services that cover everything from exclusive furniture rental to the latest audio-visual technologies, including stages, structures, printing materials and much more.

With facilities in Lisbon and Porto, Europalco continues to grow.

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