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EuroShop Features Retail Experience Dimensions

EuroShop 2020, the world’s No.1 retail trade fair, will feature eight “experience dimensions” covering retailers’ investment needs and providing inspirations and answers for retailers to stay competitive. It takes place Feb. 16-20 at the fairgrounds in Düsseldorf, Germany.

EuroShop is the international meeting place for 2,300 exhibitors from 60 countries and 114,000 trade visitors from around the globe. It will be the indispensable information and network platform and trend hot spot for retail professionals.

The Shop Fitting & Store Design Dimension will provide creative answers to questions such as: What functions do stores have to perform today? Serve as experience places and points of identification? Feel-good locations? A Third Place? Pop-up marketplaces? What do they have to look or feel like?

The Retail Technology Dimension will focus on augmented reality, virtual reality, artificial intelligence, Internet-of-Things, smart store, customer engagement, mobile payment and Cloud-based services.

The Retail Marketing Dimension awaits trade visitors with the complete spectrum of ever more in-depth and digital shopper interaction—from customer  engagement and experience, brand experiences in physical and digital stores to personalization via mobile devices, artificial intelligence and digital signage.

The versatile technical applications of lighting will be on show at Lighting Dimension: from smart lighting to the IoT in conjunction with such ecological aspects as sustainability and efficiency.

The Visual Merchandising Dimension will show how to perfectly stage merchandise,  fascinate and wow shoppers with either walk-in stores or augmented reality, as pop-up or digital stores.

The new Food Service Equipment Dimension will pick up on the trend of supermarkets and fashion stores offering food services. Featured will be everything from fast food to Michelin star cuisine.

The Refrigeration & Energy Management Dimension will demonstrate the connection between ecology and economy. Digital transformation and building automation, IoT and AI, efficiency and staging—all of this is instrumental for climate-neutral smart stores.

Trade fairs and events on the way to digitalization and “festivalization” will be the topic at the  Expo & Event Dimension, which is the world’s largest sector-specific get-together for the live communication community.

The extensive range of EuroShop exhibitors will be complemented by a high-quality and cross-section ancillary program. On eight stages, lecture and discussion forums with high-caliber speakers will address the latest developments, innovative trends and best practices.

More than 500 expert talks will take place at these stages: Retail Technology Stage, Omnichannel Stage, Start-up Stage, Store Design Stage, Retail Designers Stage, Energy Management Stage, Retail Marketing Stage and Expo + Event Stage.

EuroShop 2020 will present innovations for the entire retail sector on about 1.3 million square feet of net exhibition space. For more info, visit www.euroshop-tradefair.com

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