Source: EuroShop; Published by: Exhibit City News staff
After two years of tough pandemic-induced restrictions that affected the global retail sector hard, EuroShop, The World’s No.1 Retail Trade Fair (February 26 – March 2, 2023, in Düsseldorf, Germany), will be more important than ever. Because the Covid crisis also served as an accelerator for digitalization and smooth connections between all retail channels and it is still driving up demand for new solutions to save energy and improve sustainability. It has also unleashed unimagined creativity, primarily to make shopping as convenient as possible for customers, to respond to changing habits, to meet new needs, and to optimize customer loyalty with experience-oriented, holistic concepts.
EuroShop 2023 not only addresses global developments, but also reflects the entire spectrum of current trends and forward-looking solutions. In doing so, it is currently focusing on particularly important topics that affect the most diverse areas of retail.
The Hot Topics of EuroShop 2023:
- Connected Retail
- Sustainability
- Smart Store
- Energy Management
- Third Places
- Customer Centricity
- Experience
- Lively City Centers
The structure of EuroShop 2023 has been further developed to meet the needs of the industry. It consists of eight clearly defined experience Dimensions. The advantages of this new structure: an even more visitor-oriented offering, synergies between different Dimensions, which are already strongly interlinked, more hall space for strongly growing areas such as retail technology or refrigeration.
The eight dimensions of EuroShop 2023:
Dimension Shop Fitting, Store Design & Visual Merchandising is the heart of EuroShop and its largest dimension. The best architects, designers, planners and manufacturers are represented with uniquely designed presentations that have been thought through down to the smallest detail and provide answers to current questions from retailers, such as: What does a shop or store have to be today? A place of experience and a feel-good location? Third place or pop-up marketplace? How must it look and feel? EuroShop provides creative and pragmatic answers to these questions. In this dimension, visitors can be inspired by temporary design or modular concepts, but also find tangible solutions for sustainability. Nature is often the inspiration for forms and functions, but at the same time digital elements are also indispensable here.
When it comes to experience and staging, fascination and atmosphere, light is most important. Its diverse technical applications, from smart lighting to IoT, combined with ecological aspects such as sustainability and efficiency – this is what the Dimension Lighting at EuroShop 2023 is all about. It presents the complete range of modern illumination and store lighting: from the entrance area to the presentation of goods to the checkout zone. LED technologies, for example, provide completely new possibilities for setting the emotional stage for products. Always in focus: sustainable energy solutions and intelligent lighting management.
Functional and beautiful – these two characteristics are by no means mutually exclusive. This is proven by the exhibitors in the new Dimension Materials & Surfaces. Whether floors, walls, ceilings or furniture – top quality is important for long-lasting stability and optimum functionality. In terms of sustainability, a lot is possible nowadays with the right choice of materials. In retail and office spaces, excellent visual as well as acoustic properties of materials are also essential. The right choice of coverings, claddings or fixtures can make all the difference as to whether the store achieves the effect it is supposed to.
Seamless Store, Analytics, AI, Mobile Payment, Connected Retail are just some of the dominant topics in the Dimension Retail Technology. What reads like a list of digital buzzwords are the current and future customer relationship challenges. Digitalized and omnichannel communication as well as big data are revolutionizing relations between buyer and seller, customer and brand. The consequence? Shopping becomes an interactive high-tech experience. But classic retail technology is also developing rapidly. The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology.
Customer engagement and experience, brand experience in the bricks-and mortar store and online shop, personalization via mobile devices, artificial intelligence, digital signage – in the Dimension Retail Marketing, the international trade audience can expect the entire spectrum of increasingly digital, increasingly intensive interaction with the customer. The decisive factor is that retailers succeed in winning the customer’s attention. Dimension Retail Marketing shows the most attractive and fascinating installations for the point of purchase.
Dimension Expo & Event Marketing at EuroShop is the top location for live communication, which must be intensive, unique and authentic in order to inspire. This also includes holistically designed brand experiences. Trade fairs and events are transitioning into the age of digitalization and festivalization. A spirit of new beginnings is clearly noticeable and is reflected 1:1 at EuroShop with forward-looking ideas and presentations, including cross-media networking.
Dimension Food Service Equipment presents cooking & baking, convenience systems, food technology and to-go solutions at EuroShop 2023. Catering is the megatrend in retail. The out-of-home market is growing rapidly – and everywhere. In the U.S., for example, more than every second dollar is spent on food and drinks outside the home. In this way, the customer becomes a guest in the retail sector as well – in shopping centers, supermarkets, gas stations. It’s all about new shopping experiences and lasting customer loyalty. The recipes are varied, ranging from special convenience and to-go concepts to attractive themed restaurants and entire food worlds.
Profitability, sustainability and efficiency are also top priorities in the retail sector. Here in particular, price and competitive pressure are increasing, making it all the more important to invest in the right technologies for the future. Dimension Refrigeration & Energy Management shows the best possible equipment for stores – from chilling cabinets, refrigeration systems and systems for indoor farming to air-conditioning technology, heat recovery and building management as well as for the expansion of electromobility.
Become an exhibitor at EuroShop
The allocation of hall space and stands has already started. The official registration deadline for EuroShop is April 29, 2022, but exhibitors can still register online at https://www.euroshop-tradefair.com/en/Exhibiting/Planning/Online_application
