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Event Guidance introduces technology for event analytics

Event Guidance, a leader in behavioral analytics for touring events, has launched Express Data Export (EDE), a proprietary data visualization technology that presents consumer behavioral analytics in clear, simple graphics in near real-time.

EDE provides business decision-makers with meaningful value from their event attendee data that they can use to quickly adjust and optimize their exhibits and displays.

“The data captured when monitoring consumer behavior at events such as attendee visits, dwell times, and return visits, is much more impactful for event organizers when it is distilled and presented visually,” said Kurt Sabin, director of business development, Event Guidance. “Converting the data into easily understood business intelligence has traditionally occurred days after a show concludes, when the data is culled, interpreted and properly presented. The ability to make timely decisions is limited by the data and when it is available.”

Sabin added, “Express Data Export analyzes live behavior data, generating clear, concise reports in seconds. The data visualization can happen anytime during an event, so that decision-makers can read and react confidently with data-based decisions to increase their return on investment.”
Event Guidance teamed with a leading software company to create EDE, and believes it provides brands a strong competitive advantage.

“The faster event managers know what is attracting interest – and what is not – the sooner they can reallocate or exchange assets to maximize engagement,” said Sabin. “They no longer need to wait until the event is over, or until a tour is over. EDE eliminates the time lag that has been a drag on the value of capturing behavioral data at events.”

EDE works seamlessly with Event Guidance’s tiered technology offerings, Proximity Trace™ and Proximity Frame, which capture consumer behavior by monitoring attendees’ smartphones using WiFi. Event Guidance software analyzes the data and presents the results on dashboards providing more than 20 metrics that clients can share with decision-makers worldwide. EDE makes this data visualization process near real-time.

Event Guidance will be a featured speaker at the 2015 EVENTtech Conference, sponsored by Event Marketer, Nov. 2-4, 2015 in Las Vegas. Sabin will present on “Defining Consumer Trends Through Behavioral Analytics.”

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