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Event Leaders Must Speak Out on National Issues

(Pictured above: Gary Shapiro, chief executive of Consumer Technology Association, shares insights on how to be a ninja innovator at ECEF 2019.)

Consumer Technology Association President and CEO Gary Shapiro shared a recent epiphany at the Exhibition and Convention Executives Forum (ECEF) held May 29 in Washington, D.C. He had come to the realization that these times called for leaders to take a stand on the issues dividing our nation.

After a full day of quotable insights and revelations, Shapiro’s epiphany was most often cited as the favorite takeaway of ECEF. Don Pazour, president and CEO, Access Intelligence, expressed it this way: “Business leaders must speak out!”

The audience shared their favorite takeaways via second-screen technology provided by PSAV. It even inspired the favorite takeaway of Sacha Carey, senior director of Water Environment Federation, who wrote, “Really enjoyed the second screen and learning how it can add engagement to learning and content.”

In addition to offering up favorite takeaways, the second screen iPads were used for live polling, questions to speakers, taking notes, personal messaging, and accessing resources for a total of 2,395 interactions during the one-day event.

Although every session delivered memorable takeaways, an analysis showed that Shapiro generated the most popular ideas. Like several others, Susan Newman, senior vice president of National Retail Federation, took this from Shapiro: “Make room for and prioritize innovation in your tradeshow to keep it fresh and relevant!”

ECEF is produced by Lippman Connects. The 2020 event will be held May 27 in Washington, D.C. 

Lippman Connects produces information sharing and networking events for exhibition and convention industry professionals. Each event—Exhibition & Convention Executives Forum, Attendee Acquisition Roundtable, Exhibit Sales Roundtable and Large Show Roundtable—provides executives, managers, and professionals with proprietary industry data, career connections, and fresh insights. For more info, visit www.lippmanconnects.com.

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