Following the success of this year’s Event Production Show, organizer Mash Media has announced the 2014 show will be held at Earls Court 2 in London from Feb. 11-12.
Officials for Mash Media say the move to the pillar-free venue will enable greater expansion not just in terms of content but also stands, adding to the 70 percent of exhibitors that have re-booked for next year.
“We were extremely proud of the success of this year’s show. The results are a huge
achievement for everyone involved, particularly the increase in visitor numbers to over 3,200,” said Duncan Siegle, director, Event Production Show. “When we purchased the show it was always with a view toward developing and expanding its potential. We want to create a well-supported exhibition to cater to all corners of the U.K.’s vibrant events industry.”
Returning to the Main Stage will be the renowned Access Sessions, retaining the hugely popular new format in which speakers present directly to the show floor as audiences benefitted from greater access to some of the industry’s most well-known figures. New for 2014 will be a dedicated stream of exhibition and conference seminars designed to assist organizers in improving the visitor experience. The seminars also will act as a showcase for the latest technology and production equipment.
Organizers plan to maximize the unrestricted space at Earls Court 2 by working alongside leading experiential agencies to create branded environments within the exhibition hall. Identified at the 2013 show as an integral part of the future of live events, these environments will offer visitors further opportunities for education and interaction.
“We have an excellent platform from which to build and are in a strong position for future growth,” said Siegel. “The new venue offers such scope for greater content, creativity and cohesion and we are confident it will play a significant role in realizing one of our main aspirations for 2014 is to bring together more exhibition and conference suppliers alongside the core exhibitors of events.
