Aspiring festival and event organizers will be given a unique opportunity to pitch their ideas to industry experts as the Event Production Show launches ‘The Fest Factor’ competition.
Taking place Feb. 19, 2015, Fest Factor will invite candidates to pitch their ideas for new festivals or outdoor events in a series of 20-minute presentations covering their background, an overview of the proposed event(s) and business plan including estimated costs. A panel of judges will then pose questions before deciding if and what level of investment to make.
“Essentially, we wanted to create a forum to expose new ideas and new talent to the market,” explained Liz Agostini, event director, Event Production Show. “The event industry is growing year on year, and it’s important we provide opportunities to ensure fresh, innovative and unique ideas can be developed and brought to mass audiences. We felt The Fest Factor would be a fun way to embrace and achieve this.”
The Fest Factor will be held on the Main Stage and will form the focal part of the Feb. 19 afternoon show content. Mash Media is looking for interested contestants, be they start-up businesses or event management students, as well as festival organizers or promoters to form its judging panel.
“We’re now on the lookout for participants on both sides of the competition. If you have a concept for an entire festival or outdoor event, then please get in touch. Alternatively, if you have what it to takes to ask the tough questions and are willing to mentor applicants or even invest in their ideas, why not join the judging panel?” Agostini stated.
The Event Production Show takes place at Olympia London from Feb. 18-19, 2015 and is co-locating with International Confex, making it the largest event buying arena for the industry.
To register interest in the Fest Factor, contact Emily Johnson on 020 8971 8282 or email ejohnson@mashmedia.net.
