Buoyed by its success in physical and virtual incarnations Event Tech Live will make its digital debut in the U.S. and Canada late spring, ahead of a return to the Old Truman Brewery in November for the hybrid U.K. & Europe exhibition.
A product of demand from Event Tech Live attendees and customers on both sides of the Atlantic, ETL USA & Canada will replicate the content and new technology onus of the U.K. show with a steer towards the solutions helping organizers to keep hosting events through the pandemic and, ultimately, the pivot back to some sort of normal.
Many Event Tech Live exhibitors and sponsors are in the process of expanding their businesses across the world. ETL’s proven formats work as a means for them to engage with key buyers and do deals, so the show organizers are confident that it will deliver on the other side of the Atlantic too.
Consulting with North American influencers, including Marco Giberti and Dahlia El Gazzar, ETL USA & Canada will broadcast the action from two live stages while a third promises highlights, exclusive interviews and tech trials.
Marco Giberti (pictured right) explains, “Event Tech Live set tall targets when it launched in London seven years ago. I watched as the team there delivered them, from breadth and level of content and providing a platform for start-ups to taking it all digital in a few short months for virtual ETL (vETL), in the eye of the second COVID-19 wave. That passion, that ingenuity, which runs right across the show, is just what we need in among the event tech effort Stateside.”
“The impact event tech has in shaping our experiences changes by the minute,” says Dahlia El Gazzar (pictured left). “Having ETL USA & Canada as a hub for peer sharing new solutions, ideas and case studies, is just what we need here. It can’t be an afterthought anymore.”
Event Tech Live co-founder, Adam Parry (pictured right), adds: “There’s been an expressed desire from both North American-based attendees and our worldwide customer base for us to replicate the formula of ETL/vETL overseas. We can’t go there physically, of course, but the experience of planning and executing the first virtual Event Tech Live, which we ran for five days, providing what we promised it would, taught us a whole lot.
“We have the team to put a perfect digital show together; an event for expo organizers, event agencies, brands, corporates and meeting planners putting together/hosting events in the U.S. and Canada.”
Event Tech Live USA & Canada will take place on June 8 and 9 and will run on Central Standard Time, six hours behind GMT.
Fully researched, designed and delivered by the team behind ETL/vETL, the new show is set to fizz with the same mix of imagination, ingenuity, content and connection.
Event Tech Live showcases the latest event technology as well as the best event practices, pulling in experts from all sectors of the industry to demonstrate their professional opinions, research and expertise. For more info, visit www.eventtechlive.com