New York-based event measurement experts Evolio Marketing and London-based Explori have entered into a North American strategic partnership, combining strengths to further expand their world-class expo and corporate event measurement services.
Explori CEO Mark Brewster (pictured left) says, “We couldn’t have found a better partner at this stage in our strategy. Evolio’s experience, skills and reputation are second to none. Not only does this relationship deliver new resources, but it brings years of exhibit measurement specialism that is already adding value. The U.S. has been the fastest growing market for us for the last three years. Having a U.S. office, an expanded team and additional expertise sees us primed for further growth.”
“Having worked in event measurement and strategy for more than 20 years, I am confident that Explori’s platform and expertise solves the problem of delivering quality research at a massive scale, regardless of the size and budget of an organization’s event marketing program,” says Joe Federbush (pictured right), president, Evolio. “There are strong synergies between our businesses, and I’m very enthusiastic about the enhanced benefits and insights they will bring to Evolio’s customers.”
Federbush has taken the role of executive vice president, North America, at Explori and will oversee customer success, business development and talent acquisition for BtoB and BtoC events, while continuing his role as president of Evolio.
“One of the most sought-after components of a strategic approach to measurement is the ability to provide large-scale industry and client benchmarks,” continues Federbush. “Explori leads the market in this respect, and through our partnership, we can further accelerate the development of our event and exhibit benchmarks for in-person, virtual and hybrid events, benefitting our clients significantly.”
Michael Dezso (pictured left), head of Experiential Strategy, Czarnowski, says, “Providing our clients with measurement solutions is critical for their success and is an extremely important aspect of our business when managing strategic event programs. The combination of Evolio and Explori will be a great solution, and I’m looking forward to seeing this in action.”
New York-based EVOLIO helps brand marketers deliver the best results for their event marketing experiences and activities. They do not build exhibits and or produce events, but they have friends who do. Instead, they develop effective strategies, conduct measurement with actionable results, and provide superior training and staffing so you can deliver the best event experience. It’s all just part of the event marketing portfolio at EVOLIO. EVOLIO’s distinctive process is specifically designed for companies of all sizes and budgets. EVOLIO helps answer your toughest question: How do I successfully align our events to our business strategy and make sure they deliver effective results? For more info, visit www.evoliomarketing.com.
Explori is an end-to-end, enterprise event measurement platform and consultancy based in London. The company measures the real business impact of events and their dashboards integrate data from multiple sources to create a crystal-clear understanding of event performance. Their technology joins up real-time data across businesses of any size and it produces organizational benchmarks and analytics that enable senior event leaders to make informed strategic decisions. Explori is chosen by more than 3,000 in-person and virtual events worldwide and all its clients can compare their results to the company’s uniquely robust industry benchmarks. In addition, Explori offers a range of managed services delivering in-depth insights and strategic recommendations. For more info, visit www.explori.com.
