EWI Worldwide seeks to deliver value-driven solutions to customers in new arenas
submitted by EWI
DETROIT, MI – EWI Worldwide, a global provider of in-person brand experiences and environments, today announced the launch of a new division offering branded environments in a range of new arenas and venues.
EWI Live Environments will be spearheaded by longtime EWI employee Mike Bollo. Bollo will be joined by industry veterans John Pugh and Justin Kurtz. Together, the team offers more than 70 years of experience creating in-person brand environments.
“For decades EWI has served clients at auto shows, trade shows and in retail locations around the world,” says Bollo. “The launch of the Live Environments division will allow us to focus on solutions in a host of other live environments, such as festivals, sporting events, product launches and broadcast sets.”
The Live Environments division will help EWI clients create consistent experiences across an even wider range of customer touchpoints. A recent report by McKinsey & Company shows that consistent, immersive brand experiences across touchpoints significantly boost customer trust and long-term value. “Today’s audiences expect brands to show up where customers are,” says Pugh. “Our team will help clients meet their audience anywhere an engagement might take them.”
Drawing on expertise in EWI’s existing business verticals, EWI Live Environments will offer clients both custom-fabricated scenic properties and personalized outdoor structures. With over 600,000 square feet of manufacturing and warehousing space in North Carolina and Michigan, office space in Hamburg, Shanghai, Milwaukee and Dearborn, strong partnerships with third-party suppliers and dedicated teams of client support, the Live Environments division is well-positioned to serve clients in new areas.
“Live Environments really represents a natural extension of our existing capabilities,” says Kurtz. “By focusing our attention on this space, we will be able to help clients reach more customers with meaningful branded touchpoints and experiences.”
About EWI Worldwide:
EWI has been bringing brands to life since 1979 — creating in-person brand environments and experiences that impress and engage audiences. EWI supports all phases of the project lifecycle — from strategy and design to fabrication and installation. Backed by a world-class team of designers, developers, engineers and craftspeople, state-of-the-art production facilities, logistics capabilities and a global network of client support, EWI enjoys longstanding relationships with many of the world’s most respected brands.
