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The Exhibition and Convention Executives Forum (ECEF) has partnered with digital event marketing agency bXb Online and technology platform INXPO, to extend select sessions to an online audience for the second year, event organizers announced.


The ECEF is scheduled May 29 at the J.W. Marriott in Washington D.C. is offering live online access from 8 a.m. to 10:25. The interactive hybrid session will include the forum’s keynote address – Design Drives Connection, from Michela O’Connor Abrams, president of Dwell Media. The keynote will demonstrate how design played a key role in the rapid growth of Dwell on Design and explain why the unimagined design of most B2B events diminishes their value.

Our Attendees Speak, moderated by ECEF founder and producer Sam Lippman, will be streamed live.

“The ECEF is pleased to partner with bXb Online for the second year running to furnish executive education to qualified professionals in the exhibition and convention industry. This ECEF online extension offers industry insights for those unable to travel to Washington D.C.,” said Lippman. “Because offering extended learning through bXb Online provides value to the ECEF audience as well as to executives in the exhibition and convention industry, I look forward to continuing this partnership for many years to come.”

Derek Gaskins, senior vice president of merchandising and marketing for Mid-Atlantic Convenience Stores, Wilma Grant, publishing and Web manager for the Office of Information Technology, U.S. Supreme Court, and Gary Rosenthal, president and CEO of O-Zone Inc., will share how they select, prepare for, participate in and follow up from events and what organizers should change to lengthen their stay and increase their return on investment.

Following those two sessions, a special 25-minute broadcast featuring ECEF speakers and other industry executives will be designed for, and offered exclusively to the online attendees.

“bXb Online is proud to continue our partnership with the ECEF to serve its esteemed attendees within the convention and exhibition industry,” said Tony Lorenz, founder and CEO, bXb Online. “We value the opportunity to support our partner and the entire industry through offering extended ECEF event education and experience to the online audience.”

The ECEF is a global forum exclusively for independent and association executives. For one day each year, the invitation-only event gathers 200 leaders of the exhibition and convention industry to focus on ways to increase revenues and the relevance of their events. bXb Online accelerates the power of face-to-face marketing by delivering online event strategy, creative, content development and management solutions that brands rely on to activate their business events to the next level.

In concert with leading industry organizations, bXb is developing industry platform – BOBtv – for event marketing professionals and the communities they serve.

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