Exhibit City News asked EXHIBITOR2010 educational conference attendees: What do you consider the most important information you gleaned from your EXHIBITOR2010 experience?
EXHIBITOR2010 took place March 14 –18 at Mandalay Bay in Las Vegas. Exhibitor is the leading conference and exhibition for tradeshow and corporate event marketing.
Cory Castle
Senior Manager Event
Marketing
Charles Schwab
Richfield, Ohio
“The overall experience has been exceptional, from the seminars, networking and exhibit hall aspect. I have been coming for numerous years, but this year the classes I took that dealt with transitioning from just exhibit marketing to experiential marketing were the most helpful. Experiential marketing is the direction we are trying to move our program.”
Susan Smith, CMP
Manager, Marketing Events and
Media Planner
FirstCommand
Fort Worth, Tex.
“I learned that there are many tools available to exhibit managers that I was not aware of for measuring ROI (return on investment) and the effect that the exhibits have on overall marketing. I am hear to earn my CTSM and all of the curriculum and information are very practical applications that I can take back and use immediately in my daily responsibilities.”
Rita Mitchell
Supervisor, Trade Shows &
Exhibits
Corning Cable Systems
Hickory, N.C.
“I can’t actually pinpoint one thing because the knowledge obtained in the classes was amazing. The amount of industry knowledge that you experience is amazing. I loved the entire experience.”
Robert Schiavone
Global Marketing Director
R & D (manufacturing)
Lee’s Summit, Mo.
“Getting the sales team to work as a group and how to get them to understand the investment in a tradeshow, what we need to achieve. Doing so will take some teambuilding sessions. Some of the sales people may be offended by booth training because they have been doing this (sales) a long time and now someone is coming in and telling them how to sell at a show. What it comes down to is better objectives for obtaining what we are after by attending a show – better lead gathering, database building. Training will help.”
Nora Jenkins, CMP
Senior Planner, Marketing
Lincoln Financial
Radnor, Penn.
“What I learned about measurement gave me the most immediate ‘to dos,’ small bite size things I can implement immediately. I am going to go home and apply what I learned to the two biggest, oldest shows we attend, not the 100-plus. Just the two biggest, oldest shows we do, shows we go to just because we have always gone. Two shows we spend a lot of money. I am going to going to go back and look at just why we are going to these shows and set measurable objectives.”
Aleta Walther is a Southern California-based marketing and communications professional and freelance writer with several years experience as a corporate event manager. Contact Aleta at aw@waltherstewart.com.
