April 20, 2024 2:43 AM
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Exhibit Resources becomes Affinity Partner, to design display for NCTA

Exhibit Resources, a full-service exhibit design and production agency, has been selected to create a new exhibit and event-marketing materials for the North Carolina Technology Association (NCTA).


The display elements include a logo backdrop that will be used on stage at events, a portable display for NCTA to promote the organization, registration banners and pedestals. Exhibit Resources also will be a 2013 NCTA Affinity Partner and will sponsor the organization’s 20th anniversary celebration event in February and the State of Technology Conference in April.

“The North Carolina Technology Association has such an impact on the tech sector, from the organization’s advocacy and events, to virtual networks and resources,” said Lana Calloway, CEO, Exhibit Resources. “We are proud to align with such a driving force for technology events in the state.”

Through the Sponsored Affinity Program, NCTA provides professional and financial service members the opportunity to market discounts and build their brand among the state’s technology community for a nominal annual marketing fee. Affinity Partners are “exclusive by offering” and secured on a first-committed basis. As an Affinity Partner, Exhibit Resources will offer a 10 percent discount to all NCTA members as part of NCTA’s Member Marketplace, where members can find cost savings and generate new business while supporting the NCTA community.

Exhibit Resources also will sponsor NCTA’s State of Technology Conference in April. The event will highlight tech trends as well as innovation by companies and organizations in North Carolina and will feature business-relevant speakers, an exhibit showcase and high-caliber networking. Programming will feature end users and providers who examine how technology is redefining the customer relationship and driving smart decisions that enhance performance and the bottom line.

“The NCTA strives to continually refine and enhance our events to ensure they remain professional in all respects,” said Brooks Raiford, CEO, NCTA. “Exhibit Resources helps us do that with their creativity, quality products and a high level of service.”

Exhibit Resources is a woman-owned, full-service exhibit design and production agency specializing in branded environments based in Raleigh, N.C.

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