Exhibit Surveys Inc., the leading provider of research, measurement and consulting services exclusively for the exhibition and event industry, announced Oct. 14 that Joe Federbush, vice president, sales and marketing, will present a MarketingProfs online seminar on Oct. 16.
Topic: How to Use Metrics to Achieve Greater Results from Your Next Exhibit
When: 12 noon EDT
Description: Measurement is critical to driving success, identifying strengths and weakness, and improving customer relations. With event and trade show costs taking a big bite out of marketing budgets, measuring exhibit performance should not, and cannot, be ignored. While management may require metrics to justify their company’s event marketing participation, oftentimes the right measurement tools are not available.
In this PRO seminar, we’ll share how exhibitors, regardless of size or budget, can develop and execute an effective and strategic event marketing measurement strategy and you’ll learn how to use the right tools to justify your event’s budget.
For more Information, see How to Use Metrics to Achieve Greater Results from Your Next Exhibit.
To download free white papers, visit exhibitsurveys.com/whitepapers.