To offer measurement and data analysis services to corporate event marketers, exhibitors and tradeshow organizers, a strategic partnership formed between Exhibit Surveys, Inc., a provider of research, measurement and consulting services, and Alliance Tech, an event technology solutions provider.
“We have been working with Alliance Tech for more than five years and are pleased to formalize the partnership,” said Jonathan “Skip” Cox, Exhibit Surveys, Inc. “Alliance Tech’s data collection technology combined with Exhibit Surveys’ strategic insights provides customers with the ability to offer a more complete story, which is vital for better business decision-making and increased ROI.”
Alliance Tech will provide its technology solutions to measure attendee preferences, behavior, feedback and social sentiment during events. The company offers a suite of solutions that utilizes technology – RFID, NFC, mobile, QR code and barcode scanning – to collect critical business intelligence for effective event measurement, sales enablement, and integration with marketing automation and CRM back-end systems.
“Marketers understand the need for critical business intelligence to quantify success, justify budgets and enhance strategic and tactical event planning, but many lack the skill set or access to benchmarking data that allows them to take the appropriate next steps,” said Art Borrego, CEO, Alliance Tech.
Exhibit Surveys will provide analysis, benchmarking and recommendations. The combined services will enable customers to make strategic, long-term, cross-platform decisions for marketing, sales planning and execution. The company possesses a complete range of measurement, research services and consulting services, and it maintains a comprehensive database of more than 50 audience profile, activity and exhibit performance characteristic event industry benchmark statistics.
The strategic partnership was formally launched during the Healthcare Convention and Exhibitors Association Annual Meeting, which took place in Austin, Texas, from June 22-25.