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Exhibit Surveys president pens white paper on evolving trends

Exhibit Surveys Inc., the leading provider of research, measurement and consulting services exclusively for the exhibition and event industry, announced that a white paper, “Evolving Exhibitor Trends and their Impacts on Exhibition Organizers” is now available on its website.

Explored in this white paper are opportunities for show organizers offered by trends in exhibition value, corporate objectives, attendee quality and content marketing.

“Corporate executives acknowledge the importance of events, but it is now opportune for exhibition organizers to drive the nail home by ensuring that their events effectively deliver the demand generation and customer acquisition opportunities that are most valued by their exhibitors,” said author of the paper and Exhibit Surveys Inc. President and CEO Jonathan “Skip” Cox. “The improved knowledge of both attendee and exhibitor populations will enable organizers to serve each more effectively, perhaps opening the door to year‐round content sharing between exhibitors and attendees, and cementing the organizer’s position as a B2B matchmaker.”

To download the free white paper, visit http://bit.ly/1gvdTzL.

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