On the final day of the conference that explores new norms in the design and building industry, an Aug. 2 session allows Joe Federbush to discuss “How to Measure and Optimize Trade Show Exhibit ROI” from Orlando, Fla.
The demand for accountability for events often drives marketing managers to focus on measuring just their bottom line results. Federbush will explain why event marketers need to move beyond simply justifying programs and why marketers need more predictive information to help make strategic and tactical decisions that will lead to smarter allocation of budgets and improved performance.
Federbush provides event marketers with a proven approach to accurately measure the results of their efforts. Specific measurement tools, including surveys, RFID, video and social media will be presented to illustrate how to identify and set objectives and measure success to identify strengths and weaknesses.
