Hermes Demonstrates Exhibitus’ Broad Experiential Marketing Expertise
submitted by Deborah Cox, Exhibitus
Atlanta, Georgia – Exhibitus is excited to announce that Exhibitus’ clients have been honored with two Platinum and two Gold Winner 2024 awards, as well as three Honorable Mentions in the Hermes Creative Award Program.
“Congratulations to each of these seven innovative companies. These well-deserved awards are testament to their commitment to the very best in experiential marketing strategy, design and execution,” said Brad Falberg, President of Exhibitus. “From interactive media and mobile apps, to graphic re-branding, to exciting international venues, it is our privilege to work with these clients as together we craft immersive experiences that set new standards for connecting brands with target audiences.”
AB Vista
Platinum Winner 2024: Interactive Media/Video/Educational
AB Vista offers pioneering products and technical services to the animal feed industry. Since 2004, the company has grown to be a top-three player in feed enzymes and is now one of the largest suppliers of yeast and natural betaine to the global animal nutrition industry.
AB Vista unveiled fiber-focused strategies to promote gut health in monogastrics, at the International Production & Processing Expo (IPPE) 2024. The feed intelligence team used an Exhibitus-produced video to demonstrate the benefits of improving fiber fermentation as a strategy to unlock the full potential of fiber in poultry nutrition, including tools to apply the concept in the field.
Epson America, Inc. – Seventy5 Video Arcade
Platinum Winner 2024: Experiential Marketing Environment
Epson America is part of a multinational electronics company that manufactures printers and information- and imaging-related equipment. For the Printing United Expo 2023, the Company envisioned that they would create a memorable experiential marketing environment within their large trade show exhibit. For this purpose, Exhibitus created a hospitality area using the theme of “Seventy5 Video Arcade.” Visitors were offered the opportunity to play classic arcade games, enjoy a coffee drink, see live demos, get the first look at a new professional photography solution, and preview of forward-looking professional desktop printing technology.
Messaging used to define the video arcade area were bright and bold, a variety of purples, blues, pinks and highlights of primary colors that could shined beyond the exhibit space. Brightly colored graphics wrapped the outside of the environment, emphasizing the fun arcade area inside as well as the business solutions that were being demonstrated. Prizes for game winners reflected the bright graphic designs used in the booth and the video areas.
Sharegate by Workleap – Amsterdam
Gold Winner 2024: International Experiential Marketing
Sharegate is a productivity software under the Workleap brand. In 2023, Sharegate exhibited at the ESPC 2023 held in Amsterdam. ESPC is a part of QualTech conferences. Exhibitus designed the exhibit environment as well as the event environment for an international VIP party held following the industry exhibitions.
Monoflo International
Gold Winner 2024: You Should Know Monoflo / Interactive Brand Experience at an Industry Event
Monoflo International is a leader in reusable transport packing products that use fewer raw materials while achieving superior quality, performance, and durability at a competitive price.
At Modex 2024, the company’s interactive brand experience offered a powerful demonstration of capabilities by producing on-site small totes as give-aways using one of their injection machines that molds plastics. The company’s 40×70 ft space at the event was inviting with strong colors and vibrant lighting. Messaging with product information as well as the tagline “You Should Know Monoflo” was visible throughout the space and drew attendees’ attention from other areas of the show floor.
NAPA – Lead App
Honorable Mention Winner 2024 – Interactive Media/Mobile App
The National Automotive Parts Association, also known as NAPA Auto Parts, founded in 1925, is an American retailers’ cooperative distributing automotive replacement parts, accessories and service items throughout North America. NAPA often participates in events held by companies that supply the replacement parts and accessories that NAPA distributes.
At such an event held by a large supplier partner, NAPA representatives needed a way to manage information relevant to this supplier. The mobile app, called Lead App, developed by Exhibitus captured the name of the supplier’s representatives from the event’s badge and immediately returned information from a large data pool of details. The NAPA rep was able to review the account, take notes, and then determine next steps in a streamlined fashion.
Relias
Honorable Mention Winner 2024– Graphic Re-Brand/Trade Show Exhibit
Relias provides lifelong workforce enablement solutions for 12,000 healthcare and human services organizations and 4.5 million caregivers to drive measurable outcomes. Customers use Relias solutions to attract and retain talent, elevate care quality and reduce risk with our technology, services, community, and expertise.
The Company attends many trade events throughout the year using a modular system that can be configured into an eye-catching exhibit for a variety of spaces: 10×10 ft, 10×20 ft, 20×20 ft, and 20×30 ft. To update the company’s presence at industry events by relating the branding of their product lines in their exhibit, the company requested a graphic update for its various exhibit configurations. The first of many shows scheduled for 2024 was NATCON 2024 where the new graphic designs were integrated into its 20×30 format.
Deutsche Klassic
Honorable Mention Winner 2024 – Outdoor Experiential Event
The Deutsche Klassic German Car Show in Norcross, GA included over 250 classic German automobiles on display, including BMWs, Audis, Porsches, Mercedes Benzes, Volkswagens, and Opels. In addition to the cars, traditional German cuisine and beer were served and a lively polka band created a family-friendly atmosphere in this historic downtown, providing fun and a new cultural experiences to be enjoyed. The event was supported by Exhibitus using the company’s expertise in creating and developing plans and logistics for an event, providing staffing and the production of signage and lanyards. Proceeds benefit North Fulton United, an inclusion and unified soccer league that promotes “Soccer for All” for those with special abilities
Hermes Creative Awards
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. https://hermesawards.com/
About Exhibitus
Exhibitus is an award-winning experiential marketing agency offering strategy, environment design and fabrication, innovative engagements, and event measurement programs. Driven by the philosophy that ‘Design Matters,’ our experiential marketing programs connect, engage and inspire audiences.
Headquartered in Atlanta with offices in Chicago, Phoenix, New York and Orlando, Exhibitus’ clients include Acuity, AGCO, ConvaTec, Georgia Pacific, Delta TechOps, Flock Safety, Lexus, Mimaki, Sandvik, Snowflake, Toshiba and Unifi.
For more information, go to: www.exhibitus.com
